Questions: Mass Communication and Journalism Questions and Answers

Question 51: Major source of revenue of newspaper is

A Selling newspaper
B None of the above
C Subsidies
D Advertisements

Explanation: The correct answer to the question is: Advertisements

Question 52: The reason for starting the first external broadcasts by Akashvani was . . . . . . . .

A to help the Allies to win the First World War
B to counter Nazi propaganda directed at the Afghans
C none of the above
D to gain popularity overseas

Explanation: The correct answer to the question is: to counter Nazi propaganda directed at the Afghans

Question 53: Which of the following is not a mass communication exercise?

A A van moves about in a village and a PA system aboard the van tells the villagers about the risks of acquiring AIDS
B A sales mans talks to his client over telephone and asks for payment
C An Internet web site use multimedia presentation techniques to promote RMCGS
D A radio announcer gives news in brief at 10.00 am on the FM channel

Explanation: The correct answer to the question is: A sales mans talks to his client over telephone and asks for payment

Question 54: The English newspaper that decided to drop the publication of editorials in 2010 was

A DNA
B The Hindu
C The Times of India
D The Evening News

Explanation: The correct answer to the question is: DNA

Question 55: Which country publishes maximum number of dailies in the world?

A India
B UK
C Japan
D USA

Explanation: The correct answer to the question is: India

Question 56: If we understand both journalism and mass communication, we can transform society by

A neither A nor B
B acting as a spokesperson for groups of people
C both A and B
D telling others what to do

Explanation: The correct answer to the question is: acting as a spokesperson for groups of people

Question 57: What is a media plan?

A An annexure of a media brief
B A costing sheet for a media brief
C A blueprint of execution schedule of an advertising campaign
D Another name for an advertising campaign

Explanation: The correct answer to the question is: A blueprint of execution schedule of an advertising campaign

Question 58: Special correspondents are invariably

A told to write en economy industry and the basic sciences
B well connected in the highest echelons of (political) power
C highly educated journalists
D not keen to dabble into the fields of regional, national and global politics

Explanation: The correct answer to the question is: well connected in the highest echelons of (political) power

Question 59: According to the Audit Bureau of Circulations, the three Indian language dailies having the maximum circulation during the period January - June, 2018 were . . . . . . . .

A Dainik Bhaskar, Dainik Jagaran and Hindustan
B Eenadu, Malayala Manorama and Mathrubhumi
C Dainik Bhaskar, Dainik Jagaran and The Times of India
D Malayala Manorama, Daily Thanthi and Amar Ujala

Explanation: The correct answer to the question is: Dainik Bhaskar, Dainik Jagaran and Hindustan

Question 60: ABC means

A Audit Bureau of Circulation
B Audit Bureau of Certificate
C Advance Business Circulation
D Advance Business Certificate

Explanation: The correct answer to the question is: Audit Bureau of Circulation

Question 61: The MMS is a/an

A audio media
B visual media
C audiovisual media
D none of these

Explanation: The correct answer to the question is: audiovisual media

Question 62: The term Press normally does not include

A Journals
B Internet web sites
C Magazines
D Newspapers

Explanation: The correct answer to the question is: Internet web sites

Question 63: Print media is primarily not used as a tool for

A conducting marketing campaigns
B gathering news and information
C none of the above
D advertising products and services

Explanation: The correct answer to the question is: none of the above

Question 64: Who proposed the ecological model of communication?

A Warren Weaver
B Ungurait and Bonn
C Antonio Gramsci
D David Fougler

Explanation: The correct answer to the question is: David Fougler

Question 65: Under Section 8 (c) . . . . . . . . the Press Council of India started functioning as an appellate authority.

A PRB Act, 1867
B None of the above
C The Right to Information Act
D Prasar Bharti Act

Explanation: The correct answer to the question is: PRB Act, 1867

Question 66: The Aristotelian model of communication does not include . . . . . . . . as a primary element in the communication process.

A feedback
B occasion
C audienc
D effect

Explanation: The correct answer to the question is: feedback

Question 67: The . . . . . . . . . led the demand for a Marathi-speaking linguistic state.

A Unnat Marathi Committee
B Maratha newspaper
C None of the above
D Samyukta Maharashtra Samiti

Explanation: The correct answer to the question is: Samyukta Maharashtra Samiti

Question 68: Which of the following is not a result of globalisation of the Indian entertainment sector?

A Westernisation or the traditional culture
B the international media companies such as Walt Disney, 20 Century Fox started investing in this sector
C None of the above
D revaluation of the traditional cultural ideology

Explanation: The correct answer to the question is: Westernisation or the traditional culture

Question 69: The Second Press Commission of India did not favour a code of ethics that was . . . . . . . .

A informal
B formal
C personal
D substantial

Explanation: The correct answer to the question is: formal

Question 70: What does the book review correspondent do?

A He only screens the books and picks up the that would be reviewed by another person
B He interacts with the authors of various books but does not review books
C He reviews the books that are given to him for this purpose
D He organises the book review panel

Explanation: The correct answer to the question is: He reviews the books that are given to him for this purpose

Question 71: Murphie and Potts criticise McLuhan's technological determinism for

A the process of technological innovation is not addressed
B both A and B
C to be simplistic
D technology does not operate only social change

Explanation: The correct answer to the question is: both A and B

Question 72: Which newspaper carried an advertisement in 1875 announcing presentation of a force named "Lamentations of Bharat Mata with her Children"?

A The Tribune
B Amrit Bazar Patrika
C The Times of India
D Kesari

Explanation: The correct answer to the question is: Amrit Bazar Patrika

Question 73: Who among the following persisted in improving modernization model of development using the mass media?

A Lucian Pye
B Wilbur Schsamn
C Daniel Lerner
D All of the above

Explanation: The correct answer to the question is: All of the above

Question 74: Identify the correct chronological sequence of the launch of the following newspapers.

A Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan
B Bombay Darpan, Bombay Samachar, Bombay Courier, Bengal Gazette
C Bombay Samachar, Bombay Courier, Bombay Darpan, Bengal Gazette
D Bombay Courier, Bombay Samachar, Bombay Darpan, Bengal Gazette

Explanation: The correct answer to the question is: Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan

Question 75: Identify the correct pair.

A Schramm ? Linear model
B Marshall McLuhan ? Global village
C All of the above
D Berlomodel ? Transmitter

Explanation: The correct answer to the question is: Marshall McLuhan ? Global village

Question 76: Electronic media is the most preferred medium around the world because . . . . . . . .

A all of the above
B the message can be communicated to a large number of people instantly
C it uses an easy to understand composite medium
D a real-time broadcast of different events is possible

Explanation: The correct answer to the question is: all of the above

Question 77: In the print media, the GRPS is equal to the

A product of frequency and the average size of the household
B product of reach and the average size of the household
C none of these
D number of advertising insertions in one campaign

Explanation: The correct answer to the question is: number of advertising insertions in one campaign

Question 78: Silence is also a form of

A communication
B dissent
C rebellion
D protest

Explanation: The correct answer to the question is: communication

Question 79: Indian anemia to the most extent has been influenced by Western films. Indigenistion of foreign films through a formula of songs dance and melodrama in spite of Indian cinema.

A A is false, but R is true
B Both A and R are true, but R is not a correct explanation of A
C A is true, but R is false
D Both A and R are true and R is the correct explanation of A

Explanation: The correct answer to the question is: Both A and R are true and R is the correct explanation of A

Question 80: The major objective of a community radio station is

A social inclusion
B economic profit
C entertainment
D infotainment

Explanation: The correct answer to the question is: social inclusion

Question 81: . . . . . . . . is called the mother of all models of communication.

A Shannon weaver model
B Lasswell model
C Aristotle's model
D Berlo's model

Explanation: The correct answer to the question is: Shannon weaver model

Question 82: . . . . . . . . sustains economic development.

A Technological
B Globalisation development
C Economic equilibrium
D Modernisation

Explanation: The correct answer to the question is: Technological

Question 83: What is junk mail?

A In the parlance of postal services, it refers to the receipt of sales letters and mailers
B In the parlance of radio broadest, it refers to the receipt of phone calls by a Radio Jockey
C In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E-mail box
D In the parlance of TV viewing, it refers to the receipt of phone calls by a VJ

Explanation: The correct answer to the question is: In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E-mail box

Question 84: Which one of the following was not part of the mandate of the First Press Commission to examine?

A Management and ownership structures of newspapers, news agencies, etc.
B Role of the press in a developing society
C Existing systems in place for ensuring high standards of journalism
D Methods of recruitment and training of journalists

Explanation: The correct answer to the question is: Role of the press in a developing society

Question 85: What has made it possible to beam programme across frontiers to diffferent parts of the world?

A Only long wave
B Short wave and long wave broadcasing
C Medium wave
D Short wave

Explanation: The correct answer to the question is: Short wave and long wave broadcasing

Question 86: Match the name of the Indian newspaper with the year in which it was launched.

A a-3, b-1, c-2, d-4
B a-3, b-2, c-4, d-1
C a-4, b-2, c-1, d-3
D a-2, b-1, c-3, d-4

Explanation: The correct answer to the question is: a-3, b-1, c-2, d-4

Question 87: Sender and . . . . . . . . should be available in all the communication.

A channel
B message
C feedback
D receiver

Explanation: The correct answer to the question is: receiver

Question 88: Which of the following is not a part of the elements to be considered in the development of rhetoric?

A Ethos
B Peripeteia
C Pathos
D Kairos

Explanation: The correct answer to the question is: Peripeteia

Question 89: Which kind of the discussions gives an insight into persons inter active skills in a group?

A Group discussion
B Personal discussion
C Public discussion
D None of these

Explanation: The correct answer to the question is: Group discussion

Question 90: "Books are also mass communication tools." Do agree with this statement?

A None of the above
B No, they are limited due to being subject specific
C Yes, they disseminate information
D No, they are not used for entertainment and mass media focuses on entertainment

Explanation: The correct answer to the question is: Yes, they disseminate information

Question 91: The various opportunities for countries to break out of traditional models of education and work have been made possible with

A Increase in media education
B Globalisation
C The creation of knowledge communities
D Media literacy

Explanation: The correct answer to the question is: The creation of knowledge communities

Question 92: Which of the following is correctly paired?

A Quran ? Abu Bakar
B Natya Shastra ? Bharata Muni
C Rhetoric ? Bacon
D Linear Model of Communication ? Buddha

Explanation: The correct answer to the question is: Natya Shastra ? Bharata Muni

Question 93: The art of listening can help a person become a good communicator. How is that so?

A Good listeners can become good executives and leaders
B Patient listeners quite often win the hearts of speaker
C He would become more patient if he listens to the other person
D If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly

Explanation: The correct answer to the question is: If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly

Question 94: The Second Press Commission of India recommended the removal of Section 5 of the . . . . . . . .

A Press Council Act, 1978
B Press and Registration of Books Act, 1867
C Contempt of Courts Act, 1971
D Official Secrets Act, 1923

Explanation: The correct answer to the question is: Official Secrets Act, 1923

Question 95: Max Weber adds to Marx's theory an aspect of

A political power
B both A and B
C people's reaction
D social structure