Mass Communication and Journalism Questions and Answers
All Questions for: Mass Communication and Journalism Questions and Answers
Question 1: Prior to independence, what was the status of princely states in India?
- A They had full independence from the British Government of India
- B They were directly governed by the British Government of India
- C None of the above
- D The British Government held sovereignty over them
Explanation: The correct answer to the question is: The British Government held sovereignty over them
Question 2: A Normative Theory combining aspects of libertarianism and social responsibility theory is
- A Pluralism
- B Western concept
- C Eastern belief
- D Latin American value
Explanation: The correct answer to the question is: Western concept
Question 3: Who was the chairman of the Draft Akash Bharti Bill, 1978?
- A V. Sharda Prasad
- B B.G. Verghese
- C B.I. Ram Mohan Rao
- D I.D. Tiwari
Explanation: The correct answer to the question is: B.G. Verghese
Question 4: "The media mould the tastes and preferences of the audience." Do You agree with this statement?
- A No! Most of the people support or nurture those tastes and preferences that have gelled in their minds since their childhood years
- B Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
- C Yes! Fully
- D No! People do not come out of the pace their mental inertia
Explanation: The correct answer to the question is: Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
Question 5: Find out the name of the Rishi who always carried 'Veena' with him.
- A Shukracharya
- B Kanwa
- C Narada
- D Durvasa
Explanation: The correct answer to the question is: Narada
Question 6: In which year the Supreme Court of India declared that 'the airwaves are the public property'?
- A 1995
- B 1993
- C 1994
- D 1992
Explanation: The correct answer to the question is: 1995
Question 7: The Conditional Access System (CAS) allows the viewers to
- A select TV channels of their choice
- B cut down the costs of television viewing
- C interact with TV channels through the set-up boxes
- D none of these
Explanation: The correct answer to the question is: select TV channels of their choice
Question 8: Digital Citizenshipis about
- A effeetive use of the digital media tools
- B the safe and responsible teehnology usage norms
- C fluency in technical matters
- D The ability to decode, evaluate and create messages
Explanation: The correct answer to the question is: the safe and responsible teehnology usage norms
Question 9: The first Indian language newspaper published in India which is still continuing was . . . . . . . .
- A Nav Bharat Times
- B Mumbai Samachar
- C Kannada Samachar
- D The Bengali Gazette
Explanation: The correct answer to the question is: Mumbai Samachar
Question 10: When were 24 hour programming, mass advertising and sponsored programmes introduced on TV?
- A In the new millennium
- B During the 1960s
- C During the 1970s
- D During the 1980s
Explanation: The correct answer to the question is: During the 1970s
Question 11: When was colour TV transmission started in India'?
- A In 1986
- B In 1979
- C In 1980
- D In 1982
Explanation: The correct answer to the question is: In 1982
Question 12: Some popular programmes of Vividh Bharati which are still running are . . . . . . . .
- A Sangeet Sarita, Hawa Mahal, Jaimala
- B Sangeet Sarita, Hawa Mahal, Jaimala, Chhaya Geet
- C All of the above
- D Sangeet Sarita, Bhoole Bisre Geet, Chhaya Geet
Explanation: The correct answer to the question is: All of the above
Question 13: The daily newspaper New India was established by . . . . . . . .
- A Phiroze Shah Mehta
- B S Sadanand
- C Mrs. Annie Besant
- D BG Horniman
Explanation: The correct answer to the question is: Mrs. Annie Besant
Question 14: Which Act was formulated in 1952?
- A The Cinematography Act
- B The Right to Information Act
- C Prasar Bharti Act
- D The Press Act
Explanation: The correct answer to the question is: The Cinematography Act
Question 15: The Second Press Commission of India recommended the establishment of . . . . . . . .
- A National Media Training Institute
- B Newspaper Development Corporation
- C Media Competition Commission
- D Press Council of India
Explanation: The correct answer to the question is: Newspaper Development Corporation
Question 16: Why is the repetition of a message necessary?
- A The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
- B Repeated advertisements create an image of the media in the minds of the targeted audience
- C Costs come down as the messages are sent through the same vehicle, it is a commercial decision
- D Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
Explanation: The correct answer to the question is: The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
Question 17: The Indian Institute of Mass Communication was established in
- A 1965
- B 1978
- C 1977
- D 1947
Explanation: The correct answer to the question is: 1965
Question 18: Identify the true statement.
- A Semantics is the technique of forming new words and phrases
- B The National Herald once belonged to the TOI group
- C A faulty telephone line is a barrier to communication
- D The full form of CNN is California Network and News
Explanation: The correct answer to the question is: A faulty telephone line is a barrier to communication
Question 19: A journalist need not be . . . . . . . . while covering an event.
- A meticulous
- B impartial
- C inquisitive
- D domineering
Explanation: The correct answer to the question is: domineering
Question 20: The forms of new media provide users
- A all of the above
- B no influence over media decisions
- C more control over content
- D connections to traditional media
Explanation: The correct answer to the question is: more control over content
Question 21: Which media would be ideal to attract the attention of children to sale chocolates to them?
- A TV (advertisements)
- B Leaflets
- C Radio
- D Newspapers
Explanation: The correct answer to the question is: TV (advertisements)
Question 22: The Hindi-speaking population of Punjab in 1957 resisted the fact that . . . . . . . .
- A Hindi was not made the state language
- B Haryanvi was not made the state language
- C Chandigarh was designated as the state capital
- D Punjabi was made the official state language and Gurumukhi the official script
Explanation: The correct answer to the question is: Punjabi was made the official state language and Gurumukhi the official script
Question 23: The Schramm's model of communication introduces
- A encoder-decoder
- B transmitter
- C signal
- D noise
Explanation: The correct answer to the question is: encoder-decoder
Question 24: What are net sales in the parlance of book publishing?
- A The number of books or magazines sold by one retailer or bookshop
- B The number of books or magazines available for sales
- C None of these
- D The number of books or magazines printed by a publisher at one time
Explanation: The correct answer to the question is: The number of books or magazines printed by a publisher at one time
Question 25: Match the following.
- A a-3, b-2, c-4, d-1
- B a-4, b-3, c-1, d-2
- C a-2, b-1, c-4, d-3
- D a-1, b-4, c-3, d-2
Explanation: The correct answer to the question is: a-2, b-1, c-4, d-3
Question 26: In which book does David Berlo propose his model of communication?
- A Building communication theories
- B Introduction to mass media
- C The process of communication
- D None of the above
Explanation: The correct answer to the question is: The process of communication
Question 27: According to whom 'mass' exists only in the minds of elite?
- A Raymond Williams
- B Chaslton
- C James Lull
- D None of the above
Explanation: The correct answer to the question is: None of the above
Question 28: The power of media is described as
- A hard
- B oppositional
- C soft
- D harsh
Explanation: The correct answer to the question is: soft
Question 29: To choose the news items for the newspaper and to correct the language, spelling and remove all the unimportant sentences are the functions of
- A sub-editor
- B none of these
- C writer
- D reporter
Explanation: The correct answer to the question is: sub-editor
Question 30: Who proposed the transactional model of communication?
- A Herbert
- B Dean Barlund
- C David Berlo
- D Karl Marx
Explanation: The correct answer to the question is: Dean Barlund
Question 31: Formation of states in India based on the linguistic principle proved a success usually because . . . . . . . .
- A both A and B
- B neither A nor B
- C they provided an opportunity for Indian languages to grow independently
- D their art and literature could be enriched with strong state support
Explanation: The correct answer to the question is: both A and B
Question 32: Which of the following country is a part of the security council?
- A Japan
- B Germany
- C Nepal
- D Russia
Explanation: The correct answer to the question is: Russia
Question 33: In which year was the Commercial Broadcasting Service of AIR was introduced?
- A In 1967
- B In 1968
- C In 1966
- D In 1965
Explanation: The correct answer to the question is: In 1967
Question 34: The Hindu concept of the 'Universe' is based on
- A Cosmic man
- B Human existence
- C Relation between the living and the non-living elements
- D Dahrma
Explanation: The correct answer to the question is: Cosmic man
Question 35: Idealistic culture presents
- A the presence of supernatural beliefs
- B blend of A and B
- C focus on rationality as central principle
- D sensations as a test of reality
Explanation: The correct answer to the question is: blend of A and B
Question 36: What was Abhinavagupta?
- A The person who coined the word 'Sadharanikaran'
- B Author of the Natya Shastra
- C Critic of the Natya Shastra
- D Both A and B
Explanation: The correct answer to the question is: Critic of the Natya Shastra
Question 37: The cultural diversity can be strenghtened through globalisation by
- A allowing people to maintain their distinct set of beliefs, practices and values
- B providing the methods and funds to support the cultural groups
- C creations of knowledge communities
- D educating all to be a productive member of the international community
Explanation: The correct answer to the question is: providing the methods and funds to support the cultural groups
Question 38: Whois the author of 'Saving the Media'?
- A Olivier Blanchard
- B Desmond Tutu
- C Anil Dankar
- D Julia Cage
Explanation: The correct answer to the question is: Julia Cage
Question 39: Two step flow model of media influence was given by
- A Shaw
- B Katz and Lazzafeld's
- C J. Willson
- D Me Coomf
Explanation: The correct answer to the question is: Katz and Lazzafeld's
Question 40: According to Bacon, . . . . . . . . and . . . . . . . . required by speakers to have a high degree of accountability.
- A ethics and morality
- B study and performance of communication
- C reason and logics
- D reason and morality
Explanation: The correct answer to the question is: reason and morality
Question 41: Normative theories differ from other theories of communication as they answer how the media
- A 'ought to'
- B none of these
- C 'expected to'
- D both A and B
Explanation: The correct answer to the question is: both A and B
Question 42: Critical theories of mass communication are . . . . . . . . in character.
- A iconi
- B insignificant
- C symbolic
- D political
Explanation: The correct answer to the question is: political
Question 43: Reach and frequency of an advertisement is calculated by studying the targeted audience over a period of
- A 6 weeks
- B 4 weeks
- C 4 months
- D 3 months
Explanation: The correct answer to the question is: 4 weeks
Question 44: For Marxists, mass media, operates in
- A ideological arena
- B religious arena
- C arena of plural values
- D professional arena
Explanation: The correct answer to the question is: ideological arena
Question 45: According to Buddhism, language and communication should pave the way to
- A Liberation
- B Harmony
- C Critical introspection
- D Productivity
Explanation: The correct answer to the question is: Liberation
Question 46: With the introduction of broadcast TV programmes after 1945, how did broadcast radio meet the challenge?
- A Radio started giving more music programmes
- B FM Radio was introduced, which had high quality sound and was free from disturbances
- C None of the above
- D A large number of local Radio stations were established
Explanation: The correct answer to the question is: FM Radio was introduced, which had high quality sound and was free from disturbances
Question 47: T.R.P. stands for
- A Physical Training Institute
- B Physical Training Inspector
- C Trade Recall Percentage
- D Target Rating Point
Explanation: The correct answer to the question is: Target Rating Point
Question 48: What is Adhan?
- A A tool of oral communication
- B A section in Quran
- C Sayings of Prophet Muhammad
- D Recorded financial transactions
Explanation: The correct answer to the question is: A tool of oral communication
Question 49: Agenda setting theory was introduced in
- A the public opinion quarterly
- B mathematical theory
- C the peoples choice
- D the process of communication
Explanation: The correct answer to the question is: the public opinion quarterly
Question 50: Which of the following is not a topic in Journalism?
- A News and contemporary issues
- B Conveying information to the public
- C Behavioural science
- D National and international issues
Explanation: The correct answer to the question is: Conveying information to the public