About Mass Communication and Journalism MCQs
Mass Communication and Journalism is a popular optional subject in CSS and PMS, and a core subject for media students. It covers the theoretical foundations of communication, the history of the press, media ethics, and modern digital journalism.
Topics Covered in This Category
- Communication Theory: Models of communication, agenda-setting, and media effects.
- History of Press: The evolution of newspapers and media in Pakistan and globally.
- Journalism Practices: News reporting, editing, headline writing, and investigative journalism.
- Media Laws & Ethics: Press ordinances, PEMRA, defamation, and media codes of conduct.
How to Prepare for Mass Communication MCQs
Memorize the key theorists and their theories (e.g., Shannon-Weaver, Lasswell). Keep a separate list of media laws and regulatory bodies in Pakistan. Stay updated with current affairs, especially as they relate to media freedom, social media trends, and digital journalism.
Question 151: Which term describes 'Improving site visibility in organic search results'? (Q151)
- A Clickbait
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 152: Under which digital media area is 'Media Convergence' classified? (Q152)
- A Digital Ecosystem
- B Digital Publishing
- C Participatory Media
- D Online Content Tactics
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 153: In digital journalism, what does 'Citizen Journalism' refer to? (Q153)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Sensationalized headlines designed to induce web clicks
- D Public citizens playing active role in collecting and reporting news
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 154: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q154)
- A Media Convergence
- B Citizen Journalism
- C Clickbait
- D SEO (Search Engine Optimization)
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 155: Under which digital media area is 'Filter Bubble' classified? (Q155)
- A Participatory Media
- B Eli Pariser Concept
- C Digital Publishing
- D Digital Ecosystem
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.
Question 156: In digital journalism, what does 'Echo Chamber' refer to? (Q156)
- A Environment where beliefs are amplified by repetition inside closed system
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Public citizens playing active role in collecting and reporting news
Explanation: Echo Chamber refers to Environment where beliefs are amplified by repetition inside closed system.
Question 157: Which term describes 'Synthetic media where a person's likeness is replaced using AI'? (Q157)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D Deepfake
Explanation: Synthetic media where a person's likeness is replaced using AI is known as Deepfake.
Question 158: Under which digital media area is 'Podcast' classified? (Q158)
- A Digital Ecosystem
- B Participatory Media
- C Digital Audio
- D Digital Publishing
Explanation: Podcast is a key concept in Digital Audio.
Question 159: In digital journalism, what does 'Vlog (Video Blog)' refer to? (Q159)
- A Public citizens playing active role in collecting and reporting news
- B Blog post delivered in video format
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: Vlog (Video Blog) refers to Blog post delivered in video format.
Question 160: Which term describes 'Data that provides information about other data in digital files'? (Q160)
- A Payload / Metadata
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Data that provides information about other data in digital files is known as Payload / Metadata.
Question 161: Under which digital media area is 'Algorithm' classified? (Q161)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Platform Mechanics
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 162: In digital journalism, what does 'Paywall' refer to? (Q162)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C System restricting access to web content without a paid subscription
- D Improving site visibility in organic search results
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 163: Which term describes 'Content created and posted by unpaid contributors/users'? (Q163)
- A Citizen Journalism
- B User-Generated Content (UGC)
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 164: Under which digital media area is 'Virality' classified? (Q164)
- A Social Network Theory
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Virality is a key concept in Social Network Theory.
Question 165: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q165)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D Media streaming service provided directly via the internet
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.
Question 166: Which term describes 'Improving site visibility in organic search results'? (Q166)
- A Citizen Journalism
- B Clickbait
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 167: Under which digital media area is 'Media Convergence' classified? (Q167)
- A Online Content Tactics
- B Digital Ecosystem
- C Digital Publishing
- D Participatory Media
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 168: In digital journalism, what does 'Citizen Journalism' refer to? (Q168)
- A Public citizens playing active role in collecting and reporting news
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Sensationalized headlines designed to induce web clicks
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 169: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q169)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D Clickbait
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 170: Under which digital media area is 'Filter Bubble' classified? (Q170)
- A Digital Ecosystem
- B Participatory Media
- C Eli Pariser Concept
- D Digital Publishing
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.
Question 171: In digital journalism, what does 'Echo Chamber' refer to? (Q171)
- A Public citizens playing active role in collecting and reporting news
- B Environment where beliefs are amplified by repetition inside closed system
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: Echo Chamber refers to Environment where beliefs are amplified by repetition inside closed system.
Question 172: Which term describes 'Synthetic media where a person's likeness is replaced using AI'? (Q172)
- A Deepfake
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Synthetic media where a person's likeness is replaced using AI is known as Deepfake.
Question 173: Under which digital media area is 'Podcast' classified? (Q173)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Digital Audio
Explanation: Podcast is a key concept in Digital Audio.
Question 174: In digital journalism, what does 'Vlog (Video Blog)' refer to? (Q174)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C Blog post delivered in video format
- D Improving site visibility in organic search results
Explanation: Vlog (Video Blog) refers to Blog post delivered in video format.
Question 175: Which term describes 'Data that provides information about other data in digital files'? (Q175)
- A Citizen Journalism
- B Payload / Metadata
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Data that provides information about other data in digital files is known as Payload / Metadata.
Question 176: Under which digital media area is 'Algorithm' classified? (Q176)
- A Platform Mechanics
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 177: In digital journalism, what does 'Paywall' refer to? (Q177)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D System restricting access to web content without a paid subscription
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 178: Which term describes 'Content created and posted by unpaid contributors/users'? (Q178)
- A Media Convergence
- B Citizen Journalism
- C User-Generated Content (UGC)
- D SEO (Search Engine Optimization)
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 179: Under which digital media area is 'Virality' classified? (Q179)
- A Participatory Media
- B Social Network Theory
- C Digital Publishing
- D Digital Ecosystem
Explanation: Virality is a key concept in Social Network Theory.
Question 180: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q180)
- A Media streaming service provided directly via the internet
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Public citizens playing active role in collecting and reporting news
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.
Question 181: Which term describes 'Improving site visibility in organic search results'? (Q181)
- A Media Convergence
- B Citizen Journalism
- C Clickbait
- D SEO (Search Engine Optimization)
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 182: Under which digital media area is 'Media Convergence' classified? (Q182)
- A Participatory Media
- B Online Content Tactics
- C Digital Ecosystem
- D Digital Publishing
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 183: In digital journalism, what does 'Citizen Journalism' refer to? (Q183)
- A Sensationalized headlines designed to induce web clicks
- B Public citizens playing active role in collecting and reporting news
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 184: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q184)
- A Clickbait
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 185: Under which digital media area is 'Filter Bubble' classified? (Q185)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Eli Pariser Concept
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.
Question 186: In digital journalism, what does 'Echo Chamber' refer to? (Q186)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C Environment where beliefs are amplified by repetition inside closed system
- D Improving site visibility in organic search results
Explanation: Echo Chamber refers to Environment where beliefs are amplified by repetition inside closed system.
Question 187: Which term describes 'Synthetic media where a person's likeness is replaced using AI'? (Q187)
- A Citizen Journalism
- B Deepfake
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Synthetic media where a person's likeness is replaced using AI is known as Deepfake.
Question 188: Under which digital media area is 'Podcast' classified? (Q188)
- A Digital Audio
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Podcast is a key concept in Digital Audio.
Question 189: In digital journalism, what does 'Vlog (Video Blog)' refer to? (Q189)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D Blog post delivered in video format
Explanation: Vlog (Video Blog) refers to Blog post delivered in video format.
Question 190: Which term describes 'Data that provides information about other data in digital files'? (Q190)
- A Media Convergence
- B Citizen Journalism
- C Payload / Metadata
- D SEO (Search Engine Optimization)
Explanation: Data that provides information about other data in digital files is known as Payload / Metadata.
Question 191: Under which digital media area is 'Algorithm' classified? (Q191)
- A Participatory Media
- B Platform Mechanics
- C Digital Publishing
- D Digital Ecosystem
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 192: In digital journalism, what does 'Paywall' refer to? (Q192)
- A System restricting access to web content without a paid subscription
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Public citizens playing active role in collecting and reporting news
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 193: Which term describes 'Content created and posted by unpaid contributors/users'? (Q193)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D User-Generated Content (UGC)
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 194: Under which digital media area is 'Virality' classified? (Q194)
- A Digital Ecosystem
- B Participatory Media
- C Social Network Theory
- D Digital Publishing
Explanation: Virality is a key concept in Social Network Theory.
Question 195: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q195)
- A Public citizens playing active role in collecting and reporting news
- B Media streaming service provided directly via the internet
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.
Question 196: Which term describes 'Improving site visibility in organic search results'? (Q196)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D Clickbait
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 197: Under which digital media area is 'Media Convergence' classified? (Q197)
- A Digital Publishing
- B Participatory Media
- C Online Content Tactics
- D Digital Ecosystem
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 198: In digital journalism, what does 'Citizen Journalism' refer to? (Q198)
- A Merging of traditional print/broadcast with digital platforms
- B Sensationalized headlines designed to induce web clicks
- C Public citizens playing active role in collecting and reporting news
- D Improving site visibility in organic search results
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 199: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q199)
- A Citizen Journalism
- B Clickbait
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 200: Under which digital media area is 'Filter Bubble' classified? (Q200)
- A Eli Pariser Concept
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.