About Mass Communication and Journalism MCQs
Mass Communication and Journalism is a popular optional subject in CSS and PMS, and a core subject for media students. It covers the theoretical foundations of communication, the history of the press, media ethics, and modern digital journalism.
Topics Covered in This Category
- Communication Theory: Models of communication, agenda-setting, and media effects.
- History of Press: The evolution of newspapers and media in Pakistan and globally.
- Journalism Practices: News reporting, editing, headline writing, and investigative journalism.
- Media Laws & Ethics: Press ordinances, PEMRA, defamation, and media codes of conduct.
How to Prepare for Mass Communication MCQs
Memorize the key theorists and their theories (e.g., Shannon-Weaver, Lasswell). Keep a separate list of media laws and regulatory bodies in Pakistan. Stay updated with current affairs, especially as they relate to media freedom, social media trends, and digital journalism.
Question 101: Under which digital media area is 'Algorithm' classified? (Q101)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Platform Mechanics
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 102: In digital journalism, what does 'Paywall' refer to? (Q102)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C System restricting access to web content without a paid subscription
- D Improving site visibility in organic search results
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 103: Which term describes 'Content created and posted by unpaid contributors/users'? (Q103)
- A Citizen Journalism
- B User-Generated Content (UGC)
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 104: Under which digital media area is 'Virality' classified? (Q104)
- A Social Network Theory
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Virality is a key concept in Social Network Theory.
Question 105: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q105)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D Media streaming service provided directly via the internet
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.
Question 106: Which term describes 'Improving site visibility in organic search results'? (Q106)
- A Citizen Journalism
- B Clickbait
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 107: Under which digital media area is 'Media Convergence' classified? (Q107)
- A Online Content Tactics
- B Digital Ecosystem
- C Digital Publishing
- D Participatory Media
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 108: In digital journalism, what does 'Citizen Journalism' refer to? (Q108)
- A Public citizens playing active role in collecting and reporting news
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Sensationalized headlines designed to induce web clicks
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 109: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q109)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D Clickbait
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 110: Under which digital media area is 'Filter Bubble' classified? (Q110)
- A Digital Ecosystem
- B Participatory Media
- C Eli Pariser Concept
- D Digital Publishing
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.
Question 111: In digital journalism, what does 'Echo Chamber' refer to? (Q111)
- A Public citizens playing active role in collecting and reporting news
- B Environment where beliefs are amplified by repetition inside closed system
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: Echo Chamber refers to Environment where beliefs are amplified by repetition inside closed system.
Question 112: Which term describes 'Synthetic media where a person's likeness is replaced using AI'? (Q112)
- A Deepfake
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Synthetic media where a person's likeness is replaced using AI is known as Deepfake.
Question 113: Under which digital media area is 'Podcast' classified? (Q113)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Digital Audio
Explanation: Podcast is a key concept in Digital Audio.
Question 114: In digital journalism, what does 'Vlog (Video Blog)' refer to? (Q114)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C Blog post delivered in video format
- D Improving site visibility in organic search results
Explanation: Vlog (Video Blog) refers to Blog post delivered in video format.
Question 115: Which term describes 'Data that provides information about other data in digital files'? (Q115)
- A Citizen Journalism
- B Payload / Metadata
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Data that provides information about other data in digital files is known as Payload / Metadata.
Question 116: Under which digital media area is 'Algorithm' classified? (Q116)
- A Platform Mechanics
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 117: In digital journalism, what does 'Paywall' refer to? (Q117)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D System restricting access to web content without a paid subscription
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 118: Which term describes 'Content created and posted by unpaid contributors/users'? (Q118)
- A Media Convergence
- B Citizen Journalism
- C User-Generated Content (UGC)
- D SEO (Search Engine Optimization)
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 119: Under which digital media area is 'Virality' classified? (Q119)
- A Participatory Media
- B Social Network Theory
- C Digital Publishing
- D Digital Ecosystem
Explanation: Virality is a key concept in Social Network Theory.
Question 120: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q120)
- A Media streaming service provided directly via the internet
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Public citizens playing active role in collecting and reporting news
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.
Question 121: Which term describes 'Improving site visibility in organic search results'? (Q121)
- A Media Convergence
- B Citizen Journalism
- C Clickbait
- D SEO (Search Engine Optimization)
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 122: Under which digital media area is 'Media Convergence' classified? (Q122)
- A Participatory Media
- B Online Content Tactics
- C Digital Ecosystem
- D Digital Publishing
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 123: In digital journalism, what does 'Citizen Journalism' refer to? (Q123)
- A Sensationalized headlines designed to induce web clicks
- B Public citizens playing active role in collecting and reporting news
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 124: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q124)
- A Clickbait
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 125: Under which digital media area is 'Filter Bubble' classified? (Q125)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Eli Pariser Concept
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.
Question 126: In digital journalism, what does 'Echo Chamber' refer to? (Q126)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C Environment where beliefs are amplified by repetition inside closed system
- D Improving site visibility in organic search results
Explanation: Echo Chamber refers to Environment where beliefs are amplified by repetition inside closed system.
Question 127: Which term describes 'Synthetic media where a person's likeness is replaced using AI'? (Q127)
- A Citizen Journalism
- B Deepfake
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Synthetic media where a person's likeness is replaced using AI is known as Deepfake.
Question 128: Under which digital media area is 'Podcast' classified? (Q128)
- A Digital Audio
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Podcast is a key concept in Digital Audio.
Question 129: In digital journalism, what does 'Vlog (Video Blog)' refer to? (Q129)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D Blog post delivered in video format
Explanation: Vlog (Video Blog) refers to Blog post delivered in video format.
Question 130: Which term describes 'Data that provides information about other data in digital files'? (Q130)
- A Media Convergence
- B Citizen Journalism
- C Payload / Metadata
- D SEO (Search Engine Optimization)
Explanation: Data that provides information about other data in digital files is known as Payload / Metadata.
Question 131: Under which digital media area is 'Algorithm' classified? (Q131)
- A Participatory Media
- B Platform Mechanics
- C Digital Publishing
- D Digital Ecosystem
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 132: In digital journalism, what does 'Paywall' refer to? (Q132)
- A System restricting access to web content without a paid subscription
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Public citizens playing active role in collecting and reporting news
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 133: Which term describes 'Content created and posted by unpaid contributors/users'? (Q133)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D User-Generated Content (UGC)
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 134: Under which digital media area is 'Virality' classified? (Q134)
- A Digital Ecosystem
- B Participatory Media
- C Social Network Theory
- D Digital Publishing
Explanation: Virality is a key concept in Social Network Theory.
Question 135: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q135)
- A Public citizens playing active role in collecting and reporting news
- B Media streaming service provided directly via the internet
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.
Question 136: Which term describes 'Improving site visibility in organic search results'? (Q136)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D Clickbait
Explanation: Improving site visibility in organic search results is known as SEO (Search Engine Optimization).
Question 137: Under which digital media area is 'Media Convergence' classified? (Q137)
- A Digital Publishing
- B Participatory Media
- C Online Content Tactics
- D Digital Ecosystem
Explanation: Media Convergence is a key concept in Digital Ecosystem.
Question 138: In digital journalism, what does 'Citizen Journalism' refer to? (Q138)
- A Merging of traditional print/broadcast with digital platforms
- B Sensationalized headlines designed to induce web clicks
- C Public citizens playing active role in collecting and reporting news
- D Improving site visibility in organic search results
Explanation: Citizen Journalism refers to Public citizens playing active role in collecting and reporting news.
Question 139: Which term describes 'Sensationalized headlines designed to induce web clicks'? (Q139)
- A Citizen Journalism
- B Clickbait
- C SEO (Search Engine Optimization)
- D Media Convergence
Explanation: Sensationalized headlines designed to induce web clicks is known as Clickbait.
Question 140: Under which digital media area is 'Filter Bubble' classified? (Q140)
- A Eli Pariser Concept
- B Digital Publishing
- C Digital Ecosystem
- D Participatory Media
Explanation: Filter Bubble is a key concept in Eli Pariser Concept.
Question 141: In digital journalism, what does 'Echo Chamber' refer to? (Q141)
- A Improving site visibility in organic search results
- B Merging of traditional print/broadcast with digital platforms
- C Public citizens playing active role in collecting and reporting news
- D Environment where beliefs are amplified by repetition inside closed system
Explanation: Echo Chamber refers to Environment where beliefs are amplified by repetition inside closed system.
Question 142: Which term describes 'Synthetic media where a person's likeness is replaced using AI'? (Q142)
- A Media Convergence
- B Citizen Journalism
- C Deepfake
- D SEO (Search Engine Optimization)
Explanation: Synthetic media where a person's likeness is replaced using AI is known as Deepfake.
Question 143: Under which digital media area is 'Podcast' classified? (Q143)
- A Participatory Media
- B Digital Audio
- C Digital Publishing
- D Digital Ecosystem
Explanation: Podcast is a key concept in Digital Audio.
Question 144: In digital journalism, what does 'Vlog (Video Blog)' refer to? (Q144)
- A Blog post delivered in video format
- B Improving site visibility in organic search results
- C Merging of traditional print/broadcast with digital platforms
- D Public citizens playing active role in collecting and reporting news
Explanation: Vlog (Video Blog) refers to Blog post delivered in video format.
Question 145: Which term describes 'Data that provides information about other data in digital files'? (Q145)
- A SEO (Search Engine Optimization)
- B Media Convergence
- C Citizen Journalism
- D Payload / Metadata
Explanation: Data that provides information about other data in digital files is known as Payload / Metadata.
Question 146: Under which digital media area is 'Algorithm' classified? (Q146)
- A Digital Ecosystem
- B Participatory Media
- C Platform Mechanics
- D Digital Publishing
Explanation: Algorithm is a key concept in Platform Mechanics.
Question 147: In digital journalism, what does 'Paywall' refer to? (Q147)
- A Public citizens playing active role in collecting and reporting news
- B System restricting access to web content without a paid subscription
- C Improving site visibility in organic search results
- D Merging of traditional print/broadcast with digital platforms
Explanation: Paywall refers to System restricting access to web content without a paid subscription.
Question 148: Which term describes 'Content created and posted by unpaid contributors/users'? (Q148)
- A User-Generated Content (UGC)
- B SEO (Search Engine Optimization)
- C Media Convergence
- D Citizen Journalism
Explanation: Content created and posted by unpaid contributors/users is known as User-Generated Content (UGC).
Question 149: Under which digital media area is 'Virality' classified? (Q149)
- A Digital Publishing
- B Digital Ecosystem
- C Participatory Media
- D Social Network Theory
Explanation: Virality is a key concept in Social Network Theory.
Question 150: In digital journalism, what does 'OTT (Over-The-Top)' refer to? (Q150)
- A Merging of traditional print/broadcast with digital platforms
- B Public citizens playing active role in collecting and reporting news
- C Media streaming service provided directly via the internet
- D Improving site visibility in organic search results
Explanation: OTT (Over-The-Top) refers to Media streaming service provided directly via the internet.