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Mass Communication and Journalism Questions and Answers Questions
Q.
Prior to independence, what was the status of princely states in India?
None of the above
The British Government held sovereignty over them
They were directly governed by the British Government of India
They had full independence from the British Government of India
Explanation:
The correct answer to the question is: The British Government held sovereignty over them
Q.
A Normative Theory combining aspects of libertarianism and social responsibility theory is
Western concept
Pluralism
Latin American value
Eastern belief
Explanation:
The correct answer to the question is: Western concept
Q.
Who was the chairman of the Draft Akash Bharti Bill, 1978?
B.I. Ram Mohan Rao
B.G. Verghese
V. Sharda Prasad
I.D. Tiwari
Explanation:
The correct answer to the question is: B.G. Verghese
Q.
"The media mould the tastes and preferences of the audience." Do You agree with this statement?
Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
No! People do not come out of the pace their mental inertia
No! Most of the people support or nurture those tastes and preferences that have gelled in their minds since their childhood years
Yes! Fully
Explanation:
The correct answer to the question is: Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
Q.
Find out the name of the Rishi who always carried 'Veena' with him.
Kanwa
Shukracharya
Narada
Durvasa
Explanation:
The correct answer to the question is: Narada
Q.
In which year the Supreme Court of India declared that 'the airwaves are the public property'?
1993
1992
1994
1995
Explanation:
The correct answer to the question is: 1995
Q.
The Conditional Access System (CAS) allows the viewers to
none of these
interact with TV channels through the set-up boxes
cut down the costs of television viewing
select TV channels of their choice
Explanation:
The correct answer to the question is: select TV channels of their choice
Q.
Digital Citizenshipis about
effeetive use of the digital media tools
fluency in technical matters
The ability to decode, evaluate and create messages
the safe and responsible teehnology usage norms
Explanation:
The correct answer to the question is: the safe and responsible teehnology usage norms
Q.
The first Indian language newspaper published in India which is still continuing was . . . . . . . .
Nav Bharat Times
Kannada Samachar
Mumbai Samachar
The Bengali Gazette
Explanation:
The correct answer to the question is: Mumbai Samachar
Q.
When were 24 hour programming, mass advertising and sponsored programmes introduced on TV?
During the 1980s
In the new millennium
During the 1960s
During the 1970s
Explanation:
The correct answer to the question is: During the 1970s
Q.
When was colour TV transmission started in India'?
In 1980
In 1986
In 1979
In 1982
Explanation:
The correct answer to the question is: In 1982
Q.
Some popular programmes of Vividh Bharati which are still running are . . . . . . . .
Sangeet Sarita, Hawa Mahal, Jaimala
Sangeet Sarita, Bhoole Bisre Geet, Chhaya Geet
Sangeet Sarita, Hawa Mahal, Jaimala, Chhaya Geet
All of the above
Explanation:
The correct answer to the question is: All of the above
Q.
The daily newspaper New India was established by . . . . . . . .
S Sadanand
Mrs. Annie Besant
BG Horniman
Phiroze Shah Mehta
Explanation:
The correct answer to the question is: Mrs. Annie Besant
Q.
Which Act was formulated in 1952?
The Cinematography Act
Prasar Bharti Act
The Right to Information Act
The Press Act
Explanation:
The correct answer to the question is: The Cinematography Act
Q.
The Second Press Commission of India recommended the establishment of . . . . . . . .
Newspaper Development Corporation
Press Council of India
National Media Training Institute
Media Competition Commission
Explanation:
The correct answer to the question is: Newspaper Development Corporation
Q.
Why is the repetition of a message necessary?
Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
Costs come down as the messages are sent through the same vehicle, it is a commercial decision
The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
Repeated advertisements create an image of the media in the minds of the targeted audience
Explanation:
The correct answer to the question is: The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
Q.
The Indian Institute of Mass Communication was established in
1947
1965
1977
1978
Explanation:
The correct answer to the question is: 1965
Q.
Identify the true statement.
The National Herald once belonged to the TOI group
The full form of CNN is California Network and News
A faulty telephone line is a barrier to communication
Semantics is the technique of forming new words and phrases
Explanation:
The correct answer to the question is: A faulty telephone line is a barrier to communication
Q.
A journalist need not be . . . . . . . . while covering an event.
inquisitive
impartial
domineering
meticulous
Explanation:
The correct answer to the question is: domineering
Q.
The forms of new media provide users
more control over content
connections to traditional media
all of the above
no influence over media decisions
Explanation:
The correct answer to the question is: more control over content
Q.
Which media would be ideal to attract the attention of children to sale chocolates to them?
TV (advertisements)
Newspapers
Leaflets
Radio
Explanation:
The correct answer to the question is: TV (advertisements)
Q.
The Hindi-speaking population of Punjab in 1957 resisted the fact that . . . . . . . .
Chandigarh was designated as the state capital
Haryanvi was not made the state language
Hindi was not made the state language
Punjabi was made the official state language and Gurumukhi the official script
Explanation:
The correct answer to the question is: Punjabi was made the official state language and Gurumukhi the official script
Q.
The Schramm's model of communication introduces
encoder-decoder
signal
transmitter
noise
Explanation:
The correct answer to the question is: encoder-decoder
Q.
What are net sales in the parlance of book publishing?
None of these
The number of books or magazines available for sales
The number of books or magazines printed by a publisher at one time
The number of books or magazines sold by one retailer or bookshop
Explanation:
The correct answer to the question is: The number of books or magazines printed by a publisher at one time
Q.
Match the following.
a-3, b-2, c-4, d-1
a-4, b-3, c-1, d-2
a-1, b-4, c-3, d-2
a-2, b-1, c-4, d-3
Explanation:
The correct answer to the question is: a-2, b-1, c-4, d-3
Q.
In which book does David Berlo propose his model of communication?
None of the above
Building communication theories
Introduction to mass media
The process of communication
Explanation:
The correct answer to the question is: The process of communication
Q.
According to whom 'mass' exists only in the minds of elite?
None of the above
James Lull
Chaslton
Raymond Williams
Explanation:
The correct answer to the question is: None of the above
Q.
The power of media is described as
hard
oppositional
soft
harsh
Explanation:
The correct answer to the question is: soft
Q.
To choose the news items for the newspaper and to correct the language, spelling and remove all the unimportant sentences are the functions of
none of these
writer
sub-editor
reporter
Explanation:
The correct answer to the question is: sub-editor
Q.
Who proposed the transactional model of communication?
Karl Marx
David Berlo
Dean Barlund
Herbert
Explanation:
The correct answer to the question is: Dean Barlund
Q.
Formation of states in India based on the linguistic principle proved a success usually because . . . . . . . .
both A and B
neither A nor B
their art and literature could be enriched with strong state support
they provided an opportunity for Indian languages to grow independently
Explanation:
The correct answer to the question is: both A and B
Q.
Which of the following country is a part of the security council?
Russia
Germany
Nepal
Japan
Explanation:
The correct answer to the question is: Russia
Q.
In which year was the Commercial Broadcasting Service of AIR was introduced?
In 1968
In 1966
In 1965
In 1967
Explanation:
The correct answer to the question is: In 1967
Q.
The Hindu concept of the 'Universe' is based on
Human existence
Relation between the living and the non-living elements
Cosmic man
Dahrma
Explanation:
The correct answer to the question is: Cosmic man
Q.
Idealistic culture presents
the presence of supernatural beliefs
sensations as a test of reality
blend of A and B
focus on rationality as central principle
Explanation:
The correct answer to the question is: blend of A and B
Q.
What was Abhinavagupta?
The person who coined the word 'Sadharanikaran'
Both A and B
Critic of the Natya Shastra
Author of the Natya Shastra
Explanation:
The correct answer to the question is: Critic of the Natya Shastra
Q.
The cultural diversity can be strenghtened through globalisation by
creations of knowledge communities
providing the methods and funds to support the cultural groups
allowing people to maintain their distinct set of beliefs, practices and values
educating all to be a productive member of the international community
Explanation:
The correct answer to the question is: providing the methods and funds to support the cultural groups
Q.
Whois the author of 'Saving the Media'?
Desmond Tutu
Olivier Blanchard
Julia Cage
Anil Dankar
Explanation:
The correct answer to the question is: Julia Cage
Q.
Two step flow model of media influence was given by
Katz and Lazzafeld's
Shaw
Me Coomf
J. Willson
Explanation:
The correct answer to the question is: Katz and Lazzafeld's
Q.
According to Bacon, . . . . . . . . and . . . . . . . . required by speakers to have a high degree of accountability.
reason and logics
ethics and morality
study and performance of communication
reason and morality
Explanation:
The correct answer to the question is: reason and morality
Q.
Normative theories differ from other theories of communication as they answer how the media
none of these
'ought to'
both A and B
'expected to'
Explanation:
The correct answer to the question is: both A and B
Q.
Critical theories of mass communication are . . . . . . . . in character.
political
symbolic
iconi
insignificant
Explanation:
The correct answer to the question is: political
Q.
Reach and frequency of an advertisement is calculated by studying the targeted audience over a period of
3 months
6 weeks
4 months
4 weeks
Explanation:
The correct answer to the question is: 4 weeks
Q.
For Marxists, mass media, operates in
arena of plural values
professional arena
ideological arena
religious arena
Explanation:
The correct answer to the question is: ideological arena
Q.
According to Buddhism, language and communication should pave the way to
Critical introspection
Liberation
Harmony
Productivity
Explanation:
The correct answer to the question is: Liberation
Q.
With the introduction of broadcast TV programmes after 1945, how did broadcast radio meet the challenge?
Radio started giving more music programmes
A large number of local Radio stations were established
FM Radio was introduced, which had high quality sound and was free from disturbances
None of the above
Explanation:
The correct answer to the question is: FM Radio was introduced, which had high quality sound and was free from disturbances
Q.
T.R.P. stands for
Physical Training Inspector
Physical Training Institute
Trade Recall Percentage
Target Rating Point
Explanation:
The correct answer to the question is: Target Rating Point
Q.
What is Adhan?
A section in Quran
Sayings of Prophet Muhammad
A tool of oral communication
Recorded financial transactions
Explanation:
The correct answer to the question is: A tool of oral communication
Q.
Agenda setting theory was introduced in
the public opinion quarterly
mathematical theory
the process of communication
the peoples choice
Explanation:
The correct answer to the question is: the public opinion quarterly
Q.
Which of the following is not a topic in Journalism?
Conveying information to the public
Behavioural science
National and international issues
News and contemporary issues
Explanation:
The correct answer to the question is: Conveying information to the public
Q.
Major source of revenue of newspaper is
None of the above
Advertisements
Selling newspaper
Subsidies
Explanation:
The correct answer to the question is: Advertisements
Q.
The reason for starting the first external broadcasts by Akashvani was . . . . . . . .
none of the above
to gain popularity overseas
to counter Nazi propaganda directed at the Afghans
to help the Allies to win the First World War
Explanation:
The correct answer to the question is: to counter Nazi propaganda directed at the Afghans
Q.
Which of the following is not a mass communication exercise?
A van moves about in a village and a PA system aboard the van tells the villagers about the risks of acquiring AIDS
A radio announcer gives news in brief at 10.00 am on the FM channel
An Internet web site use multimedia presentation techniques to promote RMCGS
A sales mans talks to his client over telephone and asks for payment
Explanation:
The correct answer to the question is: A sales mans talks to his client over telephone and asks for payment
Q.
The English newspaper that decided to drop the publication of editorials in 2010 was
The Times of India
The Evening News
The Hindu
DNA
Explanation:
The correct answer to the question is: DNA
Q.
Which country publishes maximum number of dailies in the world?
UK
USA
India
Japan
Explanation:
The correct answer to the question is: India
Q.
If we understand both journalism and mass communication, we can transform society by
neither A nor B
telling others what to do
both A and B
acting as a spokesperson for groups of people
Explanation:
The correct answer to the question is: acting as a spokesperson for groups of people
Q.
What is a media plan?
A costing sheet for a media brief
Another name for an advertising campaign
An annexure of a media brief
A blueprint of execution schedule of an advertising campaign
Explanation:
The correct answer to the question is: A blueprint of execution schedule of an advertising campaign
Q.
Special correspondents are invariably
not keen to dabble into the fields of regional, national and global politics
well connected in the highest echelons of (political) power
highly educated journalists
told to write en economy industry and the basic sciences
Explanation:
The correct answer to the question is: well connected in the highest echelons of (political) power
Q.
According to the Audit Bureau of Circulations, the three Indian language dailies having the maximum circulation during the period January - June, 2018 were . . . . . . . .
Malayala Manorama, Daily Thanthi and Amar Ujala
Dainik Bhaskar, Dainik Jagaran and Hindustan
Dainik Bhaskar, Dainik Jagaran and The Times of India
Eenadu, Malayala Manorama and Mathrubhumi
Explanation:
The correct answer to the question is: Dainik Bhaskar, Dainik Jagaran and Hindustan
Q.
ABC means
Advance Business Certificate
Advance Business Circulation
Audit Bureau of Circulation
Audit Bureau of Certificate
Explanation:
The correct answer to the question is: Audit Bureau of Circulation
Q.
The MMS is a/an
audiovisual media
audio media
none of these
visual media
Explanation:
The correct answer to the question is: audiovisual media
Q.
The term Press normally does not include
Magazines
Internet web sites
Journals
Newspapers
Explanation:
The correct answer to the question is: Internet web sites
Q.
Print media is primarily not used as a tool for
conducting marketing campaigns
advertising products and services
gathering news and information
none of the above
Explanation:
The correct answer to the question is: none of the above
Q.
Who proposed the ecological model of communication?
David Fougler
Ungurait and Bonn
Antonio Gramsci
Warren Weaver
Explanation:
The correct answer to the question is: David Fougler
Q.
Under Section 8 (c) . . . . . . . . the Press Council of India started functioning as an appellate authority.
None of the above
The Right to Information Act
PRB Act, 1867
Prasar Bharti Act
Explanation:
The correct answer to the question is: PRB Act, 1867
Q.
The Aristotelian model of communication does not include . . . . . . . . as a primary element in the communication process.
occasion
feedback
effect
audienc
Explanation:
The correct answer to the question is: feedback
Q.
The . . . . . . . . . led the demand for a Marathi-speaking linguistic state.
None of the above
Maratha newspaper
Unnat Marathi Committee
Samyukta Maharashtra Samiti
Explanation:
The correct answer to the question is: Samyukta Maharashtra Samiti
Q.
Which of the following is not a result of globalisation of the Indian entertainment sector?
the international media companies such as Walt Disney, 20 Century Fox started investing in this sector
Westernisation or the traditional culture
revaluation of the traditional cultural ideology
None of the above
Explanation:
The correct answer to the question is: Westernisation or the traditional culture
Q.
The Second Press Commission of India did not favour a code of ethics that was . . . . . . . .
formal
personal
substantial
informal
Explanation:
The correct answer to the question is: formal
Q.
What does the book review correspondent do?
He reviews the books that are given to him for this purpose
He interacts with the authors of various books but does not review books
He organises the book review panel
He only screens the books and picks up the that would be reviewed by another person
Explanation:
The correct answer to the question is: He reviews the books that are given to him for this purpose
Q.
Murphie and Potts criticise McLuhan's technological determinism for
both A and B
to be simplistic
technology does not operate only social change
the process of technological innovation is not addressed
Explanation:
The correct answer to the question is: both A and B
Q.
Which newspaper carried an advertisement in 1875 announcing presentation of a force named "Lamentations of Bharat Mata with her Children"?
Amrit Bazar Patrika
Kesari
The Times of India
The Tribune
Explanation:
The correct answer to the question is: Amrit Bazar Patrika
Q.
Who among the following persisted in improving modernization model of development using the mass media?
All of the above
Wilbur Schsamn
Daniel Lerner
Lucian Pye
Explanation:
The correct answer to the question is: All of the above
Q.
Identify the correct chronological sequence of the launch of the following newspapers.
The correct answer to the question is: Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan
Q.
Identify the correct pair.
Berlomodel ? Transmitter
All of the above
Schramm ? Linear model
Marshall McLuhan ? Global village
Explanation:
The correct answer to the question is: Marshall McLuhan ? Global village
Q.
Electronic media is the most preferred medium around the world because . . . . . . . .
the message can be communicated to a large number of people instantly
it uses an easy to understand composite medium
a real-time broadcast of different events is possible
all of the above
Explanation:
The correct answer to the question is: all of the above
Q.
In the print media, the GRPS is equal to the
product of frequency and the average size of the household
number of advertising insertions in one campaign
product of reach and the average size of the household
none of these
Explanation:
The correct answer to the question is: number of advertising insertions in one campaign
Q.
Silence is also a form of
rebellion
protest
dissent
communication
Explanation:
The correct answer to the question is: communication
Q.
Indian anemia to the most extent has been influenced by Western films.
Indigenistion of foreign films through a formula of songs dance and melodrama in spite of Indian cinema.
Both A and R are true, but R is not a correct explanation of A
Both A and R are true and R is the correct explanation of A
A is true, but R is false
A is false, but R is true
Explanation:
The correct answer to the question is: Both A and R are true and R is the correct explanation of A
Q.
The major objective of a community radio station is
infotainment
social inclusion
entertainment
economic profit
Explanation:
The correct answer to the question is: social inclusion
Q.
. . . . . . . . is called the mother of all models of communication.
Shannon weaver model
Berlo's model
Aristotle's model
Lasswell model
Explanation:
The correct answer to the question is: Shannon weaver model
Q.
. . . . . . . . sustains economic development.
Globalisation development
Technological
Economic equilibrium
Modernisation
Explanation:
The correct answer to the question is: Technological
Q.
What is junk mail?
In the parlance of TV viewing, it refers to the receipt of phone calls by a VJ
In the parlance of postal services, it refers to the receipt of sales letters and mailers
In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E-mail box
In the parlance of radio broadest, it refers to the receipt of phone calls by a Radio Jockey
Explanation:
The correct answer to the question is: In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E-mail box
Q.
Which one of the following was not part of the mandate of the First Press Commission to examine?
Existing systems in place for ensuring high standards of journalism
Role of the press in a developing society
Management and ownership structures of newspapers, news agencies, etc.
Methods of recruitment and training of journalists
Explanation:
The correct answer to the question is: Role of the press in a developing society
Q.
What has made it possible to beam programme across frontiers to diffferent parts of the world?
Medium wave
Short wave and long wave broadcasing
Short wave
Only long wave
Explanation:
The correct answer to the question is: Short wave and long wave broadcasing
Q.
Match the name of the Indian newspaper with the year in which it was launched.
a-3, b-1, c-2, d-4
a-4, b-2, c-1, d-3
a-3, b-2, c-4, d-1
a-2, b-1, c-3, d-4
Explanation:
The correct answer to the question is: a-3, b-1, c-2, d-4
Q.
Sender and . . . . . . . . should be available in all the communication.
feedback
message
receiver
channel
Explanation:
The correct answer to the question is: receiver
Q.
Which of the following is not a part of the elements to be considered in the development of rhetoric?
Ethos
Peripeteia
Pathos
Kairos
Explanation:
The correct answer to the question is: Peripeteia
Q.
Which kind of the discussions gives an insight into persons inter active skills in a group?
Public discussion
Personal discussion
Group discussion
None of these
Explanation:
The correct answer to the question is: Group discussion
Q.
"Books are also mass communication tools." Do agree with this statement?
None of the above
No, they are limited due to being subject specific
Yes, they disseminate information
No, they are not used for entertainment and mass media focuses on entertainment
Explanation:
The correct answer to the question is: Yes, they disseminate information
Q.
The various opportunities for countries to break out of traditional models of education and work have been made possible with
Media literacy
The creation of knowledge communities
Increase in media education
Globalisation
Explanation:
The correct answer to the question is: The creation of knowledge communities
Q.
Which of the following is correctly paired?
Linear Model of Communication ? Buddha
Natya Shastra ? Bharata Muni
Rhetoric ? Bacon
Quran ? Abu Bakar
Explanation:
The correct answer to the question is: Natya Shastra ? Bharata Muni
Q.
The art of listening can help a person become a good communicator. How is that so?
If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly
Patient listeners quite often win the hearts of speaker
Good listeners can become good executives and leaders
He would become more patient if he listens to the other person
Explanation:
The correct answer to the question is: If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly
Q.
The Second Press Commission of India recommended the removal of Section 5 of the . . . . . . . .
Press and Registration of Books Act, 1867
Press Council Act, 1978
Contempt of Courts Act, 1971
Official Secrets Act, 1923
Explanation:
The correct answer to the question is: Official Secrets Act, 1923
Q.
Max Weber adds to Marx's theory an aspect of
people's reaction
social structure
political power
both A and B
Explanation:
The correct answer to the question is: both A and B
Q.
A type of theory that describes an ideal way for media systems to be structured and operated is referred to as
Archaic theory
Scientific theory
Normative theory
Value systems
Explanation:
The correct answer to the question is: Normative theory
Q.
Kill in media language means . . . . . . . .
Shoot
Hold
Eliminate
Move
Explanation:
The correct answer to the question is: Eliminate
Q.
Who installed the first steam printing press?
Johan Milton
John Dome
John Walter
John Walter II
Explanation:
The correct answer to the question is: John Walter II
Q.
In what period, do the scholars trace the first attempts to develop theories of communication?
1500 BC - 600BC
300 BC
200 BC - 200AD
500 BC - 500AD
Explanation:
The correct answer to the question is: 200 BC - 200AD
Q.
The first Indian news agency floated by KC Roy in 1940 was
Associated Press of India (API)
Press News Bureau (PNB)
Press Trust of India (PTI)
Free Press of India (FPI)
Explanation:
The correct answer to the question is: Associated Press of India (API)
Q.
A Bromide paper is used in
Laser Printing
Both B and C
Camera
Photography
Explanation:
The correct answer to the question is: Both B and C
Q.
The promotion of the study of English is suggessted by
New Education Policy
Models of Communication
Globalisation
Media Literacy
Explanation:
The correct answer to the question is: New Education Policy
Q.
The Aristotelian model of communication is criticised for
lack of concepts of communication failure resulting from noise or language barriers etc.
its unitarily-only one way from speaker to audience
the use of the model for public speaking only
All of the above
Explanation:
The correct answer to the question is: All of the above
Q.
Short wave frequencies are used for radio communication of . . . . . . . . distance.
specific
location specific
short
long
Explanation:
The correct answer to the question is: long
Q.
The Second Press Commission was appointed in
1983
1978
1963
1972
Explanation:
The correct answer to the question is: 1983
Q.
The first Indian language newspaper was
Mirat-ul-Akhbar
Digdarshan
Bangadoota
Samachar
Explanation:
The correct answer to the question is: Digdarshan
Q.
. . . . . . . . is the father figure of administrative research.
Denis Mcquail
Marshall McLuhan
Lazarfield
Karl Marx
Explanation:
The correct answer to the question is: Lazarfield
Q.
The non-probability technique used in Survey research is
quota sample
purposive sample
accidental sample
all the above
Explanation:
The correct answer to the question is: all the above
Q.
Identify the writer who belonged to new Journalism in 1960s and 1970s
Tom Wolfe
Ubtan Sinclair
J. Tuchman
Gerard Goggin
Explanation:
The correct answer to the question is: Ubtan Sinclair
Q.
An interview is a type of
dyadic communication
multiadic communication
none of these
mass communication
Explanation:
The correct answer to the question is: dyadic communication
Q.
Identify the correct chronological sequence of the following newspapers.
Amrita Bazar Patrika, Swarajya, The Hindustan Times, Deccan Herald
Swarajya, The Hindustan Times, Deccan Herald, Amrita Bazar Patrika
Deccan Herald, Amrita Bazar Patrika, Swarajya, The Hindustan Times
The Hindustan Times, Deccan Herald, Amrita Bazar Patrika, Swarajya
Explanation:
The correct answer to the question is: Amrita Bazar Patrika, Swarajya, The Hindustan Times, Deccan Herald
Q.
Indian language newspapers have increased their circulation in recent years due to . . . . . . . .
increase in content related to Bollywood movies
all of the above
reducing the prices of various editions of the newspapers
higher literacy of migrants from rural areas to cities
Explanation:
The correct answer to the question is: higher literacy of migrants from rural areas to cities
Q.
The Cyclical Theory focus on
rise of civilisation
fall of civilisation
Both A and B
four stages oflife cycle
Explanation:
The correct answer to the question is: Both A and B
Q.
Media criticism, that reports the truth is essential to
highlight the truth
capture and hold audiences
maintenance of democracy
influence people's perceptions and actions
Explanation:
The correct answer to the question is: maintenance of democracy
Q.
The language that is recognised as the common language for communications is
Chinese
English
Spanish
French
Explanation:
The correct answer to the question is: English
Q.
What makes communication?
1. Sender
2. Channel
3. Receiver
4. Feedback
Select the correct answer:
All of the above
1, 2 and 3 only
1, 2 and 4 only
1, 3 and 4 only
Explanation:
The correct answer to the question is: All of the above
Q.
Which of the following was considered as 'Gagging Act'?
Indian Press Code
Press (Emergency) Powers Act, 1931
Indian Penal Code
Vernacular Press Act
Explanation:
The correct answer to the question is: Vernacular Press Act
Q.
Marattha' was the sister publication of . . . . . . . .
Kesari
Maharashtra Times
Sakal
Lok Satta
Explanation:
The correct answer to the question is: Kesari
Q.
Sun is a tabloid being published from
Gotenburg
London
Kolkata
San Francisco
Explanation:
The correct answer to the question is: London
Q.
Who developed the first paper for the mankind?
The Aryans
The Chinese
The Mayans
The Sumerians
Explanation:
The correct answer to the question is: The Chinese
Q.
The ability to access, analyse, evaluate and communicate media messages is known as
critical theory
cultural criticism
media dependency
media literacy
Explanation:
The correct answer to the question is: media literacy
Q.
Identity the correct sequence of authors according to the time they wrote in
St Augustine, Bharata Muni, Aristotle, John Quincey Adams
Bharata Muni, Aristotle, St Augustine, John Quincey Adams
Aristotle, Bharata Muni, John Quincey Adams, St Augustine
Aristotle, St Augustine, Bharata Muni, John Quincey Adams
Explanation:
The correct answer to the question is: Bharata Muni, Aristotle, St Augustine, John Quincey Adams
Q.
Identify the correct sequence of the development of their concepts
Sthai rasa, Rhetoric, Media literacy, Aahan
Rhetoric, Aahan, Sthai rasa, Media literacy
Sthai rasa, Aahan, Rhetoric, Media literacy
Aahan, Sthai rasa, Rhetoric, Media literacy
Explanation:
The correct answer to the question is: Sthai rasa, Aahan, Rhetoric, Media literacy
Q.
Who Invented the TV?
John Logic Baird
Alexander Graham Bell
C Francis Jenkins
Chester Carlson
Explanation:
The correct answer to the question is: John Logic Baird
Q.
Which of the following is not a part of seven C's of communication?
Content
Curiosity
Clarity
Channels
Explanation:
The correct answer to the question is: Curiosity
Q.
Inner margin of a bookor document refers to
gutter
foot note
swash
colophan
Explanation:
The correct answer to the question is: foot note
Q.
Arrange the following in chronological order starting with the earliest.
1. Radio broadcasting started in India
2. TV became a dominant media force
3. TV broadcasting started in the world
4. Satellite TV channels started in India
2, 4, 1, 3
4, 3, 1, 2
3, 2, 4, 1
1, 3, 2, 4
Explanation:
The correct answer to the question is: 1, 3, 2, 4
Q.
Interactive model of communication is
poly directional model
cyclical model
two way model
one way model
Explanation:
The correct answer to the question is: two way model
Q.
Who enforced the Vernacular Press Act?
Lord Lytton
East India Company
Lord Canning
Queen Victoria
Explanation:
The correct answer to the question is: Lord Lytton
Q.
The promoter of a product cannot deliver the following to a mass audience through the currently used media vehicles.
Music
He can deliver literally anything through such vehicles
Information
Products
Explanation:
The correct answer to the question is: Products
Q.
Which of the following is true for informal communication?
It promotes harmony and resolves many problems
It has a high speed
It promotes better high speed
It enhances performances of people through the use cf grapevine
Explanation:
The correct answer to the question is: It enhances performances of people through the use cf grapevine
Q.
Sensational, often irresponsible journalism is identified as
Party Press
Yellow Journalism
Parachute Journalism
Neo-Journalism
Explanation:
The correct answer to the question is: Yellow Journalism
Q.
In what manner did the broadcast and print media has ten the formation of Telangana?
All of the above
They became involved in the political drama
They exaggerated the portrayal of the initial phase of the Telangana agitation
They sensationalised the agitation-related incidents
Explanation:
The correct answer to the question is: All of the above
Q.
The Indian Institute of Mass Communication was established at
Mumbai
New Delhi
Bangalore
Kolkata
Explanation:
The correct answer to the question is: New Delhi
Q.
Which of the following theorists has not given a model of communication?
Marshall McLuhan
Aristotle
Karl Marx
David Berlo
Explanation:
The correct answer to the question is: Karl Marx
Q.
. . . . . . . . suggested that technology affected the society both directly and indirectly.
Marshall McLuhan
Denis Mcquail
Karl Marx
W. F. Qgbum
Explanation:
The correct answer to the question is: W. F. Qgbum
Q.
Advertisements interpretation, evaluation, creation is a part of
Visual literacy
Audio-visual literacy
Digital literacy
Information literacy
Explanation:
The correct answer to the question is: Visual literacy
Q.
How do the big five countries dominate over the developing countries?
None of the above
By pressurising them to submit to their ideology
By influencing their decisions
By exploiting them
Explanation:
The correct answer to the question is: By pressurising them to submit to their ideology
Q.
Headlines are generally given by
page designer
sub-editors
reporter
B and C
Explanation:
The correct answer to the question is: sub-editors
Q.
When did private TV channels start in India?
December, 1994
January, 1992
1991
June, 1992
Explanation:
The correct answer to the question is: 1991
Q.
Three basic models of mass communication include
Hub model
Transactional model
Reception model
Publicity model
Explanation:
The correct answer to the question is: Publicity model
Q.
Identify the correct order of stages of social change given by August Comte.
Theological stage - metaphysical stage - positive or scientific stage
Positive or scientific stage - metaphysical stage - theological stage
Metaphysical stage - theological stage - positive or scientific stage
None of the above
Explanation:
The correct answer to the question is: Theological stage - metaphysical stage - positive or scientific stage
Q.
This newspaper was Vernacular in origin but overnight it became English because of the enactment of Vernacular Press Act of 1878.
Anand Bazar Patrika
Bengalee
Patrika
Amrita Bazar Patrika
Explanation:
The correct answer to the question is: Amrita Bazar Patrika
Q.
A science correspondent should have an academic background in
an engineering steam
the social sciences
journalism and feature writing
the basic sciences
Explanation:
The correct answer to the question is: the basic sciences
Q.
Which of the following is not a responsibility of the media?
Dissemination of the news
All the above
Commenting on the contemporary sociopolitical scenario
Passing remarks on the personal lives of film stars
Explanation:
The correct answer to the question is: Passing remarks on the personal lives of film stars
Q.
Wireless telegraphy was developed by
Thomas Alva Edison
Heinrich Hertz
Guglielmo Marconi
James Watt
Explanation:
The correct answer to the question is: Guglielmo Marconi
Q.
Mass communication traditionally tends to be
communication from one (or a few) to many
one way
all of the above
communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback
Explanation:
The correct answer to the question is: all of the above
Q.
A later adaptor of Newcomb's model and addresses it self particularly to various formal media related to mass communication.
George model
None of these
Westley and Mclean model
Theodore model
Explanation:
The correct answer to the question is: Westley and Mclean model
Q.
When was the Press Laws Enquiry Committee appointed?
1947
1948
1956
1951
Explanation:
The correct answer to the question is: 1947
Q.
Which of the following is not a basic element of social change?
Scope of change
Mechanisms of change
Directions of change
Structural aspects of change
Explanation:
The correct answer to the question is: Scope of change
Q.
James Carey proposed the
Reception model of communication
Publicity model of communication
Ritual model of communication
Hub model of communication
Explanation:
The correct answer to the question is: Ritual model of communication
Q.
The concept of Midful Journalism has drawn inspiration from
Hinduism
Daoism
Buddhism
Christianity
Explanation:
The correct answer to the question is: Buddhism
Q.
Identify the incorrect pair.
Normative theory ? Free press
Sociological theory ? User and gratification
None of the above
Individual difference theory ? Selective exposure
Explanation:
The correct answer to the question is: None of the above
Q.
How is gobalisation changing the culture of the urban areas?
By influencing their behavioural patterns
By forcing the members of society to accept one ideology
By educating them in media
By changing the society into consumerist one
Explanation:
The correct answer to the question is: By forcing the members of society to accept one ideology
Q.
Match the year with the name of the newspaper launched in USA in that year.
a-3, b-2, c-4, d-1
a-2, b-3, c-4, d-1
a-2, b-4, c-1, d-3
a-4, b-2, c-1, d-3
Explanation:
The correct answer to the question is: a-2, b-4, c-1, d-3
Q.
With the introduction of various channels of mass communication, people were easily able to
advertise their products and services
verbally communicate with each other
discuss with others events of their daily lives
all of the above
Explanation:
The correct answer to the question is: advertise their products and services
Q.
Match the year/ time period with the event related to paper and printing.
a-4, b-2, c-1, d-3
a-2, b-3, c-4, d-1
a-4, b-1, c-2, d-3
a-3, b-2, c-4, d-1
Explanation:
The correct answer to the question is: a-4, b-2, c-1, d-3
Q.
A model, which sees communication essentially as a process of transmission.
Theodore model
Gerbner's model
None of these
McQuail model
Explanation:
The correct answer to the question is: Gerbner's model
Q.
Which media does not make the use of eyes and ears simultaneously?
SMS
MMS
Cinema
TV advertisements
Explanation:
The correct answer to the question is: SMS
Q.
What is Internet Addiction Disorder?
It is a state of discontent that arises done to faulty transmission of E-mail massages
It is the change in the psyche of children because of their addiction to the Net
It is the change in the behaviour of an Internet user due to consistent use of Internet based services; such a user becomes secluded depressed and easily angry
None of these
Explanation:
The correct answer to the question is: It is the change in the behaviour of an Internet user due to consistent use of Internet based services; such a user becomes secluded depressed and easily angry
Q.
'Navjiwan' was started by
Gandhiji
Jawahar Lal Nehru
Moti Lal Nehru
Kalanath Shastri
Explanation:
The correct answer to the question is: Gandhiji
Q.
The information society works towards . . . . . . . . of data.
all of these
oration
integration
manipulation
Explanation:
The correct answer to the question is: all of these
Q.
Which of the following is not correctly paired?
The Press (Objectionable Matter) Act ? 1951
The Cinematography Act ? 1952
All of the above
First Press Commission ? 1977
Explanation:
The correct answer to the question is: First Press Commission ? 1977
Q.
What is the job of development reporter?
All the above
To inform readers, listeners & viewers about various plans
To create an atmosphere of under standing the objectives of the schemes
To help in creating awareness about the developmental issues
Explanation:
The correct answer to the question is: All the above
Q.
The publicity model of mass communication focuses on
ideation
attention
criticism
negative opinions
Explanation:
The correct answer to the question is: attention
Q.
Which communication model is widely known as the 'Mathematical Model of Communication'?
Berlo's SMCR Model
Schramm's Interactive Model
Shannon-Weaver Model
Lasswell's Formula Model
Explanation:
Developed by Claude Shannon and Warren Weaver in 1949, it was initially created for telecommunication systems and information theory.
Q.
The concept of 'Field of Experience' was prominently introduced in which communication model?
White's Gatekeeping Model
Aristotle's Model
Shannon-Weaver Model
Schramm's Model
Explanation:
Wilbur Schramm emphasized that effective communication occurs only when the field of experience between sender and receiver overlaps.
Q.
Who formulated the five-question paradigm: 'Who, Says What, In Which Channel, To Whom, With What Effect'?
George Gerbner
Marshall McLuhan
Harold Lasswell
David Berlo
Explanation:
Harold Lasswell introduced this classic linear model in 1948 to analyze mass communication.
Q.
Cultivation Theory, which suggests long-term TV viewing shapes heavy viewers' perception of reality, was developed by:
Maxwell McCombs
Everett Rogers
George Gerbner
Elisabeth Noelle-Neumann
Explanation:
George Gerbner introduced Cultivation Theory through the Cultural Indicators project.
Q.
The 'Spiral of Silence' theory posits that people remain silent when they feel their opinion is in the:
Minority
Majority
Neutral Zone
Dominant Paradigm
Explanation:
Elisabeth Noelle-Neumann's theory states individuals withhold views when they perceive themselves in the minority due to fear of isolation.
Q.
Which newspaper was founded by Quaid-e-Azam Muhammad Ali Jinnah in 1941 to represent Muslims of Subcontinent?
Nawa-i-Waqt
Zamindar
The Pakistan Times
Dawn
Explanation:
Dawn was established in Delhi in 1941 as a mouthpiece for the All-India Muslim League.
Q.
Who was the editor of the influential anti-colonial Urdu newspaper 'Zamindar'?
Maulana Abul Kalam Azad
Sir Syed Ahmed Khan
Maulana Zafar Ali Khan
Hasrat Mohani
Explanation:
Maulana Zafar Ali Khan, known as the father of Urdu journalism, edited Zamindar.
Q.
When did Pakistan Television (PTV) start its regular broadcast transmissions in Lahore?
14 August 1947
23 March 1956
26 November 1964
6 September 1971
Explanation:
PTV commenced its official black-and-white broadcast service on November 26, 1964, from Lahore.
Q.
In newspaper terminology, a 'Dateline' refers to:
The location and date of the news origin
The expiration date of copyrighted material
The publication date on the front banner
The deadline given to news reporters
Explanation:
A dateline indicates the location from which a story originated and the date on which it was filed.
Q.
Which portion of a news story contains the most essential information, answering 5 Ws and 1 H?
Kicker
Nut Graf
Byline
Lead
Explanation:
The Lead (or Lede) is the opening paragraph summarizing key facts (Who, What, When, Where, Why, and How).
Q.
Which document is officially distributed by a PR department to news outlets to announce a noteworthy event?
Advertorial
White Paper
Press Release
Media Briefing Note
Explanation:
A Press Release (or News Release) is a written communication sent to media members to announce news.
Q.
An advertisement designed to resemble editorial content rather than commercial promotion is called an:
Classified Ad
Advertorial
Banner Ad
Infomercial
Explanation:
Advertorials combine 'advertisement' and 'editorial' content formats.
Q.
What does SEO stand for in modern digital journalism?
Search Engine Optimization
Systematic Editorial Online
Social Engagement Operations
Syndicated Electronic Outlets
Explanation:
Search Engine Optimization ensures content ranks higher in organic web search engines.
Q.
Under Pakistan law, PECA stands for:
Pakistan Electronic Content Act
Prevention of Electronic Crimes Act
Public Electronic Censorship Authority
Press & Electronic Communication Act
Explanation:
PECA refers to the Prevention of Electronic Crimes Act, enacted in 2016 to govern cybercrime and online media.
Q.
The MacBride Report 'Many Voices, One World' was published under the auspices of which international body?
UNESCO
International Telecommunication Union
UNDP
UNICEF
Explanation:
UNESCO published the MacBride Report in 1980 to analyze global communication imbalances.