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Mass Communication and Journalism Questions and Answers Questions
Q.
Prior to independence, what was the status of princely states in India?
The British Government held sovereignty over them
None of the above
They were directly governed by the British Government of India
They had full independence from the British Government of India
Explanation:
The correct answer to the question is: The British Government held sovereignty over them
Q.
A Normative Theory combining aspects of libertarianism and social responsibility theory is
Eastern belief
Pluralism
Latin American value
Western concept
Explanation:
The correct answer to the question is: Western concept
Q.
Who was the chairman of the Draft Akash Bharti Bill, 1978?
I.D. Tiwari
V. Sharda Prasad
B.G. Verghese
B.I. Ram Mohan Rao
Explanation:
The correct answer to the question is: B.G. Verghese
Q.
"The media mould the tastes and preferences of the audience." Do You agree with this statement?
No! Most of the people support or nurture those tastes and preferences that have gelled in their minds since their childhood years
No! People do not come out of the pace their mental inertia
Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
Yes! Fully
Explanation:
The correct answer to the question is: Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
Q.
Find out the name of the Rishi who always carried 'Veena' with him.
Durvasa
Kanwa
Shukracharya
Narada
Explanation:
The correct answer to the question is: Narada
Q.
In which year the Supreme Court of India declared that 'the airwaves are the public property'?
1994
1992
1993
1995
Explanation:
The correct answer to the question is: 1995
Q.
The Conditional Access System (CAS) allows the viewers to
none of these
select TV channels of their choice
interact with TV channels through the set-up boxes
cut down the costs of television viewing
Explanation:
The correct answer to the question is: select TV channels of their choice
Q.
Digital Citizenshipis about
The ability to decode, evaluate and create messages
fluency in technical matters
effeetive use of the digital media tools
the safe and responsible teehnology usage norms
Explanation:
The correct answer to the question is: the safe and responsible teehnology usage norms
Q.
The first Indian language newspaper published in India which is still continuing was . . . . . . . .
Kannada Samachar
The Bengali Gazette
Nav Bharat Times
Mumbai Samachar
Explanation:
The correct answer to the question is: Mumbai Samachar
Q.
When were 24 hour programming, mass advertising and sponsored programmes introduced on TV?
In the new millennium
During the 1970s
During the 1980s
During the 1960s
Explanation:
The correct answer to the question is: During the 1970s
Q.
When was colour TV transmission started in India'?
In 1979
In 1980
In 1986
In 1982
Explanation:
The correct answer to the question is: In 1982
Q.
Some popular programmes of Vividh Bharati which are still running are . . . . . . . .
Sangeet Sarita, Hawa Mahal, Jaimala
Sangeet Sarita, Hawa Mahal, Jaimala, Chhaya Geet
Sangeet Sarita, Bhoole Bisre Geet, Chhaya Geet
All of the above
Explanation:
The correct answer to the question is: All of the above
Q.
The daily newspaper New India was established by . . . . . . . .
BG Horniman
S Sadanand
Phiroze Shah Mehta
Mrs. Annie Besant
Explanation:
The correct answer to the question is: Mrs. Annie Besant
Q.
Which Act was formulated in 1952?
The Right to Information Act
The Cinematography Act
Prasar Bharti Act
The Press Act
Explanation:
The correct answer to the question is: The Cinematography Act
Q.
The Second Press Commission of India recommended the establishment of . . . . . . . .
Press Council of India
Newspaper Development Corporation
Media Competition Commission
National Media Training Institute
Explanation:
The correct answer to the question is: Newspaper Development Corporation
Q.
Why is the repetition of a message necessary?
The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
Costs come down as the messages are sent through the same vehicle, it is a commercial decision
Repeated advertisements create an image of the media in the minds of the targeted audience
Explanation:
The correct answer to the question is: The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
Q.
The Indian Institute of Mass Communication was established in
1977
1965
1947
1978
Explanation:
The correct answer to the question is: 1965
Q.
Identify the true statement.
The full form of CNN is California Network and News
Semantics is the technique of forming new words and phrases
The National Herald once belonged to the TOI group
A faulty telephone line is a barrier to communication
Explanation:
The correct answer to the question is: A faulty telephone line is a barrier to communication
Q.
A journalist need not be . . . . . . . . while covering an event.
impartial
domineering
meticulous
inquisitive
Explanation:
The correct answer to the question is: domineering
Q.
The forms of new media provide users
all of the above
more control over content
connections to traditional media
no influence over media decisions
Explanation:
The correct answer to the question is: more control over content
Q.
Which media would be ideal to attract the attention of children to sale chocolates to them?
Radio
TV (advertisements)
Newspapers
Leaflets
Explanation:
The correct answer to the question is: TV (advertisements)
Q.
The Hindi-speaking population of Punjab in 1957 resisted the fact that . . . . . . . .
Chandigarh was designated as the state capital
Punjabi was made the official state language and Gurumukhi the official script
Haryanvi was not made the state language
Hindi was not made the state language
Explanation:
The correct answer to the question is: Punjabi was made the official state language and Gurumukhi the official script
Q.
The Schramm's model of communication introduces
noise
transmitter
encoder-decoder
signal
Explanation:
The correct answer to the question is: encoder-decoder
Q.
What are net sales in the parlance of book publishing?
The number of books or magazines available for sales
The number of books or magazines sold by one retailer or bookshop
The number of books or magazines printed by a publisher at one time
None of these
Explanation:
The correct answer to the question is: The number of books or magazines printed by a publisher at one time
Q.
Match the following.
a-3, b-2, c-4, d-1
a-2, b-1, c-4, d-3
a-1, b-4, c-3, d-2
a-4, b-3, c-1, d-2
Explanation:
The correct answer to the question is: a-2, b-1, c-4, d-3
Q.
In which book does David Berlo propose his model of communication?
Building communication theories
The process of communication
None of the above
Introduction to mass media
Explanation:
The correct answer to the question is: The process of communication
Q.
According to whom 'mass' exists only in the minds of elite?
None of the above
Chaslton
Raymond Williams
James Lull
Explanation:
The correct answer to the question is: None of the above
Q.
The power of media is described as
harsh
oppositional
hard
soft
Explanation:
The correct answer to the question is: soft
Q.
To choose the news items for the newspaper and to correct the language, spelling and remove all the unimportant sentences are the functions of
sub-editor
writer
none of these
reporter
Explanation:
The correct answer to the question is: sub-editor
Q.
Who proposed the transactional model of communication?
David Berlo
Dean Barlund
Herbert
Karl Marx
Explanation:
The correct answer to the question is: Dean Barlund
Q.
Formation of states in India based on the linguistic principle proved a success usually because . . . . . . . .
neither A nor B
their art and literature could be enriched with strong state support
both A and B
they provided an opportunity for Indian languages to grow independently
Explanation:
The correct answer to the question is: both A and B
Q.
Which of the following country is a part of the security council?
Nepal
Russia
Japan
Germany
Explanation:
The correct answer to the question is: Russia
Q.
In which year was the Commercial Broadcasting Service of AIR was introduced?
In 1966
In 1968
In 1965
In 1967
Explanation:
The correct answer to the question is: In 1967
Q.
The Hindu concept of the 'Universe' is based on
Dahrma
Relation between the living and the non-living elements
Cosmic man
Human existence
Explanation:
The correct answer to the question is: Cosmic man
Q.
Idealistic culture presents
the presence of supernatural beliefs
focus on rationality as central principle
sensations as a test of reality
blend of A and B
Explanation:
The correct answer to the question is: blend of A and B
Q.
What was Abhinavagupta?
Critic of the Natya Shastra
The person who coined the word 'Sadharanikaran'
Author of the Natya Shastra
Both A and B
Explanation:
The correct answer to the question is: Critic of the Natya Shastra
Q.
The cultural diversity can be strenghtened through globalisation by
providing the methods and funds to support the cultural groups
allowing people to maintain their distinct set of beliefs, practices and values
educating all to be a productive member of the international community
creations of knowledge communities
Explanation:
The correct answer to the question is: providing the methods and funds to support the cultural groups
Q.
Whois the author of 'Saving the Media'?
Anil Dankar
Julia Cage
Desmond Tutu
Olivier Blanchard
Explanation:
The correct answer to the question is: Julia Cage
Q.
Two step flow model of media influence was given by
Me Coomf
J. Willson
Katz and Lazzafeld's
Shaw
Explanation:
The correct answer to the question is: Katz and Lazzafeld's
Q.
According to Bacon, . . . . . . . . and . . . . . . . . required by speakers to have a high degree of accountability.
reason and morality
study and performance of communication
reason and logics
ethics and morality
Explanation:
The correct answer to the question is: reason and morality
Q.
Normative theories differ from other theories of communication as they answer how the media
'expected to'
none of these
'ought to'
both A and B
Explanation:
The correct answer to the question is: both A and B
Q.
Critical theories of mass communication are . . . . . . . . in character.
iconi
insignificant
symbolic
political
Explanation:
The correct answer to the question is: political
Q.
Reach and frequency of an advertisement is calculated by studying the targeted audience over a period of
6 weeks
4 months
4 weeks
3 months
Explanation:
The correct answer to the question is: 4 weeks
Q.
For Marxists, mass media, operates in
ideological arena
arena of plural values
religious arena
professional arena
Explanation:
The correct answer to the question is: ideological arena
Q.
According to Buddhism, language and communication should pave the way to
Productivity
Critical introspection
Liberation
Harmony
Explanation:
The correct answer to the question is: Liberation
Q.
With the introduction of broadcast TV programmes after 1945, how did broadcast radio meet the challenge?
Radio started giving more music programmes
A large number of local Radio stations were established
FM Radio was introduced, which had high quality sound and was free from disturbances
None of the above
Explanation:
The correct answer to the question is: FM Radio was introduced, which had high quality sound and was free from disturbances
Q.
T.R.P. stands for
Physical Training Institute
Physical Training Inspector
Trade Recall Percentage
Target Rating Point
Explanation:
The correct answer to the question is: Target Rating Point
Q.
What is Adhan?
A tool of oral communication
Recorded financial transactions
A section in Quran
Sayings of Prophet Muhammad
Explanation:
The correct answer to the question is: A tool of oral communication
Q.
Agenda setting theory was introduced in
the peoples choice
the public opinion quarterly
mathematical theory
the process of communication
Explanation:
The correct answer to the question is: the public opinion quarterly
Q.
Which of the following is not a topic in Journalism?
Conveying information to the public
News and contemporary issues
Behavioural science
National and international issues
Explanation:
The correct answer to the question is: Conveying information to the public
Q.
Major source of revenue of newspaper is
Advertisements
Selling newspaper
None of the above
Subsidies
Explanation:
The correct answer to the question is: Advertisements
Q.
The reason for starting the first external broadcasts by Akashvani was . . . . . . . .
to help the Allies to win the First World War
none of the above
to gain popularity overseas
to counter Nazi propaganda directed at the Afghans
Explanation:
The correct answer to the question is: to counter Nazi propaganda directed at the Afghans
Q.
Which of the following is not a mass communication exercise?
An Internet web site use multimedia presentation techniques to promote RMCGS
A van moves about in a village and a PA system aboard the van tells the villagers about the risks of acquiring AIDS
A radio announcer gives news in brief at 10.00 am on the FM channel
A sales mans talks to his client over telephone and asks for payment
Explanation:
The correct answer to the question is: A sales mans talks to his client over telephone and asks for payment
Q.
The English newspaper that decided to drop the publication of editorials in 2010 was
The Times of India
DNA
The Evening News
The Hindu
Explanation:
The correct answer to the question is: DNA
Q.
Which country publishes maximum number of dailies in the world?
UK
USA
Japan
India
Explanation:
The correct answer to the question is: India
Q.
If we understand both journalism and mass communication, we can transform society by
both A and B
acting as a spokesperson for groups of people
telling others what to do
neither A nor B
Explanation:
The correct answer to the question is: acting as a spokesperson for groups of people
Q.
What is a media plan?
Another name for an advertising campaign
A costing sheet for a media brief
A blueprint of execution schedule of an advertising campaign
An annexure of a media brief
Explanation:
The correct answer to the question is: A blueprint of execution schedule of an advertising campaign
Q.
Special correspondents are invariably
highly educated journalists
well connected in the highest echelons of (political) power
told to write en economy industry and the basic sciences
not keen to dabble into the fields of regional, national and global politics
Explanation:
The correct answer to the question is: well connected in the highest echelons of (political) power
Q.
According to the Audit Bureau of Circulations, the three Indian language dailies having the maximum circulation during the period January - June, 2018 were . . . . . . . .
Dainik Bhaskar, Dainik Jagaran and Hindustan
Eenadu, Malayala Manorama and Mathrubhumi
Malayala Manorama, Daily Thanthi and Amar Ujala
Dainik Bhaskar, Dainik Jagaran and The Times of India
Explanation:
The correct answer to the question is: Dainik Bhaskar, Dainik Jagaran and Hindustan
Q.
ABC means
Audit Bureau of Circulation
Advance Business Certificate
Advance Business Circulation
Audit Bureau of Certificate
Explanation:
The correct answer to the question is: Audit Bureau of Circulation
Q.
The MMS is a/an
audio media
none of these
audiovisual media
visual media
Explanation:
The correct answer to the question is: audiovisual media
Q.
The term Press normally does not include
Magazines
Internet web sites
Journals
Newspapers
Explanation:
The correct answer to the question is: Internet web sites
Q.
Print media is primarily not used as a tool for
gathering news and information
advertising products and services
conducting marketing campaigns
none of the above
Explanation:
The correct answer to the question is: none of the above
Q.
Who proposed the ecological model of communication?
David Fougler
Antonio Gramsci
Warren Weaver
Ungurait and Bonn
Explanation:
The correct answer to the question is: David Fougler
Q.
Under Section 8 (c) . . . . . . . . the Press Council of India started functioning as an appellate authority.
The Right to Information Act
Prasar Bharti Act
None of the above
PRB Act, 1867
Explanation:
The correct answer to the question is: PRB Act, 1867
Q.
The Aristotelian model of communication does not include . . . . . . . . as a primary element in the communication process.
audienc
effect
feedback
occasion
Explanation:
The correct answer to the question is: feedback
Q.
The . . . . . . . . . led the demand for a Marathi-speaking linguistic state.
Samyukta Maharashtra Samiti
Unnat Marathi Committee
Maratha newspaper
None of the above
Explanation:
The correct answer to the question is: Samyukta Maharashtra Samiti
Q.
Which of the following is not a result of globalisation of the Indian entertainment sector?
None of the above
the international media companies such as Walt Disney, 20 Century Fox started investing in this sector
Westernisation or the traditional culture
revaluation of the traditional cultural ideology
Explanation:
The correct answer to the question is: Westernisation or the traditional culture
Q.
The Second Press Commission of India did not favour a code of ethics that was . . . . . . . .
substantial
personal
informal
formal
Explanation:
The correct answer to the question is: formal
Q.
What does the book review correspondent do?
He only screens the books and picks up the that would be reviewed by another person
He reviews the books that are given to him for this purpose
He organises the book review panel
He interacts with the authors of various books but does not review books
Explanation:
The correct answer to the question is: He reviews the books that are given to him for this purpose
Q.
Murphie and Potts criticise McLuhan's technological determinism for
technology does not operate only social change
to be simplistic
both A and B
the process of technological innovation is not addressed
Explanation:
The correct answer to the question is: both A and B
Q.
Which newspaper carried an advertisement in 1875 announcing presentation of a force named "Lamentations of Bharat Mata with her Children"?
Amrit Bazar Patrika
The Tribune
Kesari
The Times of India
Explanation:
The correct answer to the question is: Amrit Bazar Patrika
Q.
Who among the following persisted in improving modernization model of development using the mass media?
Wilbur Schsamn
Lucian Pye
Daniel Lerner
All of the above
Explanation:
The correct answer to the question is: All of the above
Q.
Identify the correct chronological sequence of the launch of the following newspapers.
The correct answer to the question is: Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan
Q.
Identify the correct pair.
Marshall McLuhan ? Global village
Berlomodel ? Transmitter
Schramm ? Linear model
All of the above
Explanation:
The correct answer to the question is: Marshall McLuhan ? Global village
Q.
Electronic media is the most preferred medium around the world because . . . . . . . .
it uses an easy to understand composite medium
all of the above
the message can be communicated to a large number of people instantly
a real-time broadcast of different events is possible
Explanation:
The correct answer to the question is: all of the above
Q.
In the print media, the GRPS is equal to the
product of reach and the average size of the household
product of frequency and the average size of the household
none of these
number of advertising insertions in one campaign
Explanation:
The correct answer to the question is: number of advertising insertions in one campaign
Q.
Silence is also a form of
dissent
communication
protest
rebellion
Explanation:
The correct answer to the question is: communication
Q.
Indian anemia to the most extent has been influenced by Western films.
Indigenistion of foreign films through a formula of songs dance and melodrama in spite of Indian cinema.
Both A and R are true, but R is not a correct explanation of A
Both A and R are true and R is the correct explanation of A
A is true, but R is false
A is false, but R is true
Explanation:
The correct answer to the question is: Both A and R are true and R is the correct explanation of A
Q.
The major objective of a community radio station is
entertainment
infotainment
social inclusion
economic profit
Explanation:
The correct answer to the question is: social inclusion
Q.
. . . . . . . . is called the mother of all models of communication.
Aristotle's model
Shannon weaver model
Berlo's model
Lasswell model
Explanation:
The correct answer to the question is: Shannon weaver model
Q.
. . . . . . . . sustains economic development.
Modernisation
Economic equilibrium
Globalisation development
Technological
Explanation:
The correct answer to the question is: Technological
Q.
What is junk mail?
In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E-mail box
In the parlance of TV viewing, it refers to the receipt of phone calls by a VJ
In the parlance of radio broadest, it refers to the receipt of phone calls by a Radio Jockey
In the parlance of postal services, it refers to the receipt of sales letters and mailers
Explanation:
The correct answer to the question is: In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E-mail box
Q.
Which one of the following was not part of the mandate of the First Press Commission to examine?
Existing systems in place for ensuring high standards of journalism
Methods of recruitment and training of journalists
Role of the press in a developing society
Management and ownership structures of newspapers, news agencies, etc.
Explanation:
The correct answer to the question is: Role of the press in a developing society
Q.
What has made it possible to beam programme across frontiers to diffferent parts of the world?
Short wave
Medium wave
Only long wave
Short wave and long wave broadcasing
Explanation:
The correct answer to the question is: Short wave and long wave broadcasing
Q.
Match the name of the Indian newspaper with the year in which it was launched.
a-2, b-1, c-3, d-4
a-3, b-2, c-4, d-1
a-3, b-1, c-2, d-4
a-4, b-2, c-1, d-3
Explanation:
The correct answer to the question is: a-3, b-1, c-2, d-4
Q.
Sender and . . . . . . . . should be available in all the communication.
receiver
feedback
message
channel
Explanation:
The correct answer to the question is: receiver
Q.
Which of the following is not a part of the elements to be considered in the development of rhetoric?
Kairos
Ethos
Peripeteia
Pathos
Explanation:
The correct answer to the question is: Peripeteia
Q.
Which kind of the discussions gives an insight into persons inter active skills in a group?
None of these
Group discussion
Personal discussion
Public discussion
Explanation:
The correct answer to the question is: Group discussion
Q.
"Books are also mass communication tools." Do agree with this statement?
Yes, they disseminate information
None of the above
No, they are not used for entertainment and mass media focuses on entertainment
No, they are limited due to being subject specific
Explanation:
The correct answer to the question is: Yes, they disseminate information
Q.
The various opportunities for countries to break out of traditional models of education and work have been made possible with
The creation of knowledge communities
Media literacy
Increase in media education
Globalisation
Explanation:
The correct answer to the question is: The creation of knowledge communities
Q.
Which of the following is correctly paired?
Natya Shastra ? Bharata Muni
Quran ? Abu Bakar
Linear Model of Communication ? Buddha
Rhetoric ? Bacon
Explanation:
The correct answer to the question is: Natya Shastra ? Bharata Muni
Q.
The art of listening can help a person become a good communicator. How is that so?
If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly
He would become more patient if he listens to the other person
Good listeners can become good executives and leaders
Patient listeners quite often win the hearts of speaker
Explanation:
The correct answer to the question is: If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly
Q.
The Second Press Commission of India recommended the removal of Section 5 of the . . . . . . . .
Press and Registration of Books Act, 1867
Contempt of Courts Act, 1971
Official Secrets Act, 1923
Press Council Act, 1978
Explanation:
The correct answer to the question is: Official Secrets Act, 1923
Q.
Max Weber adds to Marx's theory an aspect of
people's reaction
political power
social structure
both A and B
Explanation:
The correct answer to the question is: both A and B
Q.
A type of theory that describes an ideal way for media systems to be structured and operated is referred to as
Archaic theory
Scientific theory
Value systems
Normative theory
Explanation:
The correct answer to the question is: Normative theory
Q.
Kill in media language means . . . . . . . .
Hold
Move
Shoot
Eliminate
Explanation:
The correct answer to the question is: Eliminate
Q.
Who installed the first steam printing press?
John Dome
John Walter
Johan Milton
John Walter II
Explanation:
The correct answer to the question is: John Walter II
Q.
In what period, do the scholars trace the first attempts to develop theories of communication?
300 BC
200 BC - 200AD
500 BC - 500AD
1500 BC - 600BC
Explanation:
The correct answer to the question is: 200 BC - 200AD
Q.
The first Indian news agency floated by KC Roy in 1940 was
Associated Press of India (API)
Press Trust of India (PTI)
Free Press of India (FPI)
Press News Bureau (PNB)
Explanation:
The correct answer to the question is: Associated Press of India (API)
Q.
A Bromide paper is used in
Laser Printing
Photography
Camera
Both B and C
Explanation:
The correct answer to the question is: Both B and C
Q.
The promotion of the study of English is suggessted by
New Education Policy
Models of Communication
Media Literacy
Globalisation
Explanation:
The correct answer to the question is: New Education Policy
Q.
The Aristotelian model of communication is criticised for
All of the above
lack of concepts of communication failure resulting from noise or language barriers etc.
the use of the model for public speaking only
its unitarily-only one way from speaker to audience
Explanation:
The correct answer to the question is: All of the above
Q.
Short wave frequencies are used for radio communication of . . . . . . . . distance.
long
location specific
specific
short
Explanation:
The correct answer to the question is: long
Q.
The Second Press Commission was appointed in
1963
1972
1978
1983
Explanation:
The correct answer to the question is: 1983
Q.
The first Indian language newspaper was
Mirat-ul-Akhbar
Bangadoota
Digdarshan
Samachar
Explanation:
The correct answer to the question is: Digdarshan
Q.
. . . . . . . . is the father figure of administrative research.
Marshall McLuhan
Denis Mcquail
Lazarfield
Karl Marx
Explanation:
The correct answer to the question is: Lazarfield
Q.
The non-probability technique used in Survey research is
quota sample
all the above
accidental sample
purposive sample
Explanation:
The correct answer to the question is: all the above
Q.
Identify the writer who belonged to new Journalism in 1960s and 1970s
Ubtan Sinclair
Tom Wolfe
J. Tuchman
Gerard Goggin
Explanation:
The correct answer to the question is: Ubtan Sinclair
Q.
An interview is a type of
mass communication
dyadic communication
none of these
multiadic communication
Explanation:
The correct answer to the question is: dyadic communication
Q.
Identify the correct chronological sequence of the following newspapers.
The Hindustan Times, Deccan Herald, Amrita Bazar Patrika, Swarajya
Deccan Herald, Amrita Bazar Patrika, Swarajya, The Hindustan Times
Swarajya, The Hindustan Times, Deccan Herald, Amrita Bazar Patrika
Amrita Bazar Patrika, Swarajya, The Hindustan Times, Deccan Herald
Explanation:
The correct answer to the question is: Amrita Bazar Patrika, Swarajya, The Hindustan Times, Deccan Herald
Q.
Indian language newspapers have increased their circulation in recent years due to . . . . . . . .
all of the above
increase in content related to Bollywood movies
higher literacy of migrants from rural areas to cities
reducing the prices of various editions of the newspapers
Explanation:
The correct answer to the question is: higher literacy of migrants from rural areas to cities
Q.
The Cyclical Theory focus on
four stages oflife cycle
Both A and B
fall of civilisation
rise of civilisation
Explanation:
The correct answer to the question is: Both A and B
Q.
Media criticism, that reports the truth is essential to
capture and hold audiences
influence people's perceptions and actions
maintenance of democracy
highlight the truth
Explanation:
The correct answer to the question is: maintenance of democracy
Q.
The language that is recognised as the common language for communications is
English
Chinese
French
Spanish
Explanation:
The correct answer to the question is: English
Q.
What makes communication?
1. Sender
2. Channel
3. Receiver
4. Feedback
Select the correct answer:
All of the above
1, 3 and 4 only
1, 2 and 4 only
1, 2 and 3 only
Explanation:
The correct answer to the question is: All of the above
Q.
Which of the following was considered as 'Gagging Act'?
Indian Penal Code
Vernacular Press Act
Press (Emergency) Powers Act, 1931
Indian Press Code
Explanation:
The correct answer to the question is: Vernacular Press Act
Q.
Marattha' was the sister publication of . . . . . . . .
Kesari
Lok Satta
Sakal
Maharashtra Times
Explanation:
The correct answer to the question is: Kesari
Q.
Sun is a tabloid being published from
London
Kolkata
Gotenburg
San Francisco
Explanation:
The correct answer to the question is: London
Q.
Who developed the first paper for the mankind?
The Mayans
The Chinese
The Aryans
The Sumerians
Explanation:
The correct answer to the question is: The Chinese
Q.
The ability to access, analyse, evaluate and communicate media messages is known as
cultural criticism
media literacy
critical theory
media dependency
Explanation:
The correct answer to the question is: media literacy
Q.
Identity the correct sequence of authors according to the time they wrote in
Bharata Muni, Aristotle, St Augustine, John Quincey Adams
Aristotle, St Augustine, Bharata Muni, John Quincey Adams
Aristotle, Bharata Muni, John Quincey Adams, St Augustine
St Augustine, Bharata Muni, Aristotle, John Quincey Adams
Explanation:
The correct answer to the question is: Bharata Muni, Aristotle, St Augustine, John Quincey Adams
Q.
Identify the correct sequence of the development of their concepts
Rhetoric, Aahan, Sthai rasa, Media literacy
Sthai rasa, Aahan, Rhetoric, Media literacy
Sthai rasa, Rhetoric, Media literacy, Aahan
Aahan, Sthai rasa, Rhetoric, Media literacy
Explanation:
The correct answer to the question is: Sthai rasa, Aahan, Rhetoric, Media literacy
Q.
Who Invented the TV?
John Logic Baird
Alexander Graham Bell
C Francis Jenkins
Chester Carlson
Explanation:
The correct answer to the question is: John Logic Baird
Q.
Which of the following is not a part of seven C's of communication?
Clarity
Channels
Content
Curiosity
Explanation:
The correct answer to the question is: Curiosity
Q.
Inner margin of a bookor document refers to
colophan
gutter
foot note
swash
Explanation:
The correct answer to the question is: foot note
Q.
Arrange the following in chronological order starting with the earliest.
1. Radio broadcasting started in India
2. TV became a dominant media force
3. TV broadcasting started in the world
4. Satellite TV channels started in India
2, 4, 1, 3
3, 2, 4, 1
4, 3, 1, 2
1, 3, 2, 4
Explanation:
The correct answer to the question is: 1, 3, 2, 4
Q.
Interactive model of communication is
poly directional model
two way model
one way model
cyclical model
Explanation:
The correct answer to the question is: two way model
Q.
Who enforced the Vernacular Press Act?
East India Company
Lord Canning
Queen Victoria
Lord Lytton
Explanation:
The correct answer to the question is: Lord Lytton
Q.
The promoter of a product cannot deliver the following to a mass audience through the currently used media vehicles.
Information
Music
Products
He can deliver literally anything through such vehicles
Explanation:
The correct answer to the question is: Products
Q.
Which of the following is true for informal communication?
It promotes better high speed
It has a high speed
It enhances performances of people through the use cf grapevine
It promotes harmony and resolves many problems
Explanation:
The correct answer to the question is: It enhances performances of people through the use cf grapevine
Q.
Sensational, often irresponsible journalism is identified as
Neo-Journalism
Party Press
Parachute Journalism
Yellow Journalism
Explanation:
The correct answer to the question is: Yellow Journalism
Q.
In what manner did the broadcast and print media has ten the formation of Telangana?
All of the above
They became involved in the political drama
They exaggerated the portrayal of the initial phase of the Telangana agitation
They sensationalised the agitation-related incidents
Explanation:
The correct answer to the question is: All of the above
Q.
The Indian Institute of Mass Communication was established at
New Delhi
Mumbai
Kolkata
Bangalore
Explanation:
The correct answer to the question is: New Delhi
Q.
Which of the following theorists has not given a model of communication?
Aristotle
Marshall McLuhan
David Berlo
Karl Marx
Explanation:
The correct answer to the question is: Karl Marx
Q.
. . . . . . . . suggested that technology affected the society both directly and indirectly.
Denis Mcquail
Marshall McLuhan
Karl Marx
W. F. Qgbum
Explanation:
The correct answer to the question is: W. F. Qgbum
Q.
Advertisements interpretation, evaluation, creation is a part of
Digital literacy
Visual literacy
Audio-visual literacy
Information literacy
Explanation:
The correct answer to the question is: Visual literacy
Q.
How do the big five countries dominate over the developing countries?
By exploiting them
By influencing their decisions
By pressurising them to submit to their ideology
None of the above
Explanation:
The correct answer to the question is: By pressurising them to submit to their ideology
Q.
Headlines are generally given by
sub-editors
page designer
reporter
B and C
Explanation:
The correct answer to the question is: sub-editors
Q.
When did private TV channels start in India?
December, 1994
June, 1992
1991
January, 1992
Explanation:
The correct answer to the question is: 1991
Q.
Three basic models of mass communication include
Reception model
Publicity model
Hub model
Transactional model
Explanation:
The correct answer to the question is: Publicity model
Q.
Identify the correct order of stages of social change given by August Comte.
None of the above
Positive or scientific stage - metaphysical stage - theological stage
Theological stage - metaphysical stage - positive or scientific stage
Metaphysical stage - theological stage - positive or scientific stage
Explanation:
The correct answer to the question is: Theological stage - metaphysical stage - positive or scientific stage
Q.
This newspaper was Vernacular in origin but overnight it became English because of the enactment of Vernacular Press Act of 1878.
Patrika
Bengalee
Anand Bazar Patrika
Amrita Bazar Patrika
Explanation:
The correct answer to the question is: Amrita Bazar Patrika
Q.
A science correspondent should have an academic background in
the social sciences
journalism and feature writing
the basic sciences
an engineering steam
Explanation:
The correct answer to the question is: the basic sciences
Q.
Which of the following is not a responsibility of the media?
Commenting on the contemporary sociopolitical scenario
All the above
Passing remarks on the personal lives of film stars
Dissemination of the news
Explanation:
The correct answer to the question is: Passing remarks on the personal lives of film stars
Q.
Wireless telegraphy was developed by
James Watt
Guglielmo Marconi
Thomas Alva Edison
Heinrich Hertz
Explanation:
The correct answer to the question is: Guglielmo Marconi
Q.
Mass communication traditionally tends to be
one way
communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback
communication from one (or a few) to many
all of the above
Explanation:
The correct answer to the question is: all of the above
Q.
A later adaptor of Newcomb's model and addresses it self particularly to various formal media related to mass communication.
None of these
Theodore model
Westley and Mclean model
George model
Explanation:
The correct answer to the question is: Westley and Mclean model
Q.
When was the Press Laws Enquiry Committee appointed?
1951
1956
1948
1947
Explanation:
The correct answer to the question is: 1947
Q.
Which of the following is not a basic element of social change?
Mechanisms of change
Scope of change
Directions of change
Structural aspects of change
Explanation:
The correct answer to the question is: Scope of change
Q.
James Carey proposed the
Hub model of communication
Publicity model of communication
Ritual model of communication
Reception model of communication
Explanation:
The correct answer to the question is: Ritual model of communication
Q.
The concept of Midful Journalism has drawn inspiration from
Daoism
Christianity
Hinduism
Buddhism
Explanation:
The correct answer to the question is: Buddhism
Q.
Identify the incorrect pair.
None of the above
Individual difference theory ? Selective exposure
Normative theory ? Free press
Sociological theory ? User and gratification
Explanation:
The correct answer to the question is: None of the above
Q.
How is gobalisation changing the culture of the urban areas?
By educating them in media
By influencing their behavioural patterns
By forcing the members of society to accept one ideology
By changing the society into consumerist one
Explanation:
The correct answer to the question is: By forcing the members of society to accept one ideology
Q.
Match the year with the name of the newspaper launched in USA in that year.
a-4, b-2, c-1, d-3
a-2, b-3, c-4, d-1
a-3, b-2, c-4, d-1
a-2, b-4, c-1, d-3
Explanation:
The correct answer to the question is: a-2, b-4, c-1, d-3
Q.
With the introduction of various channels of mass communication, people were easily able to
verbally communicate with each other
discuss with others events of their daily lives
advertise their products and services
all of the above
Explanation:
The correct answer to the question is: advertise their products and services
Q.
Match the year/ time period with the event related to paper and printing.
a-2, b-3, c-4, d-1
a-3, b-2, c-4, d-1
a-4, b-1, c-2, d-3
a-4, b-2, c-1, d-3
Explanation:
The correct answer to the question is: a-4, b-2, c-1, d-3
Q.
A model, which sees communication essentially as a process of transmission.
Theodore model
Gerbner's model
McQuail model
None of these
Explanation:
The correct answer to the question is: Gerbner's model
Q.
Which media does not make the use of eyes and ears simultaneously?
Cinema
MMS
TV advertisements
SMS
Explanation:
The correct answer to the question is: SMS
Q.
What is Internet Addiction Disorder?
None of these
It is a state of discontent that arises done to faulty transmission of E-mail massages
It is the change in the behaviour of an Internet user due to consistent use of Internet based services; such a user becomes secluded depressed and easily angry
It is the change in the psyche of children because of their addiction to the Net
Explanation:
The correct answer to the question is: It is the change in the behaviour of an Internet user due to consistent use of Internet based services; such a user becomes secluded depressed and easily angry
Q.
'Navjiwan' was started by
Kalanath Shastri
Jawahar Lal Nehru
Gandhiji
Moti Lal Nehru
Explanation:
The correct answer to the question is: Gandhiji
Q.
The information society works towards . . . . . . . . of data.
oration
manipulation
integration
all of these
Explanation:
The correct answer to the question is: all of these
Q.
Which of the following is not correctly paired?
All of the above
The Press (Objectionable Matter) Act ? 1951
First Press Commission ? 1977
The Cinematography Act ? 1952
Explanation:
The correct answer to the question is: First Press Commission ? 1977
Q.
What is the job of development reporter?
To help in creating awareness about the developmental issues
All the above
To inform readers, listeners & viewers about various plans
To create an atmosphere of under standing the objectives of the schemes
Explanation:
The correct answer to the question is: All the above
Q.
The publicity model of mass communication focuses on
ideation
negative opinions
criticism
attention
Explanation:
The correct answer to the question is: attention
Q.
Which communication model is widely known as the 'Mathematical Model of Communication'?
Berlo's SMCR Model
Lasswell's Formula Model
Schramm's Interactive Model
Shannon-Weaver Model
Explanation:
Developed by Claude Shannon and Warren Weaver in 1949, it was initially created for telecommunication systems and information theory.
Q.
The concept of 'Field of Experience' was prominently introduced in which communication model?
Aristotle's Model
White's Gatekeeping Model
Schramm's Model
Shannon-Weaver Model
Explanation:
Wilbur Schramm emphasized that effective communication occurs only when the field of experience between sender and receiver overlaps.
Q.
Who formulated the five-question paradigm: 'Who, Says What, In Which Channel, To Whom, With What Effect'?
Harold Lasswell
David Berlo
Marshall McLuhan
George Gerbner
Explanation:
Harold Lasswell introduced this classic linear model in 1948 to analyze mass communication.
Q.
Cultivation Theory, which suggests long-term TV viewing shapes heavy viewers' perception of reality, was developed by:
Everett Rogers
Elisabeth Noelle-Neumann
Maxwell McCombs
George Gerbner
Explanation:
George Gerbner introduced Cultivation Theory through the Cultural Indicators project.
Q.
The 'Spiral of Silence' theory posits that people remain silent when they feel their opinion is in the:
Neutral Zone
Minority
Majority
Dominant Paradigm
Explanation:
Elisabeth Noelle-Neumann's theory states individuals withhold views when they perceive themselves in the minority due to fear of isolation.
Q.
Which newspaper was founded by Quaid-e-Azam Muhammad Ali Jinnah in 1941 to represent Muslims of Subcontinent?
Dawn
Zamindar
Nawa-i-Waqt
The Pakistan Times
Explanation:
Dawn was established in Delhi in 1941 as a mouthpiece for the All-India Muslim League.
Q.
Who was the editor of the influential anti-colonial Urdu newspaper 'Zamindar'?
Maulana Abul Kalam Azad
Hasrat Mohani
Maulana Zafar Ali Khan
Sir Syed Ahmed Khan
Explanation:
Maulana Zafar Ali Khan, known as the father of Urdu journalism, edited Zamindar.
Q.
When did Pakistan Television (PTV) start its regular broadcast transmissions in Lahore?
6 September 1971
14 August 1947
23 March 1956
26 November 1964
Explanation:
PTV commenced its official black-and-white broadcast service on November 26, 1964, from Lahore.
Q.
In newspaper terminology, a 'Dateline' refers to:
The deadline given to news reporters
The publication date on the front banner
The location and date of the news origin
The expiration date of copyrighted material
Explanation:
A dateline indicates the location from which a story originated and the date on which it was filed.
Q.
Which portion of a news story contains the most essential information, answering 5 Ws and 1 H?
Byline
Nut Graf
Kicker
Lead
Explanation:
The Lead (or Lede) is the opening paragraph summarizing key facts (Who, What, When, Where, Why, and How).
Q.
Which document is officially distributed by a PR department to news outlets to announce a noteworthy event?
Media Briefing Note
Advertorial
Press Release
White Paper
Explanation:
A Press Release (or News Release) is a written communication sent to media members to announce news.
Q.
An advertisement designed to resemble editorial content rather than commercial promotion is called an:
Infomercial
Advertorial
Classified Ad
Banner Ad
Explanation:
Advertorials combine 'advertisement' and 'editorial' content formats.
Q.
What does SEO stand for in modern digital journalism?
Systematic Editorial Online
Search Engine Optimization
Syndicated Electronic Outlets
Social Engagement Operations
Explanation:
Search Engine Optimization ensures content ranks higher in organic web search engines.
Q.
Under Pakistan law, PECA stands for:
Pakistan Electronic Content Act
Prevention of Electronic Crimes Act
Public Electronic Censorship Authority
Press & Electronic Communication Act
Explanation:
PECA refers to the Prevention of Electronic Crimes Act, enacted in 2016 to govern cybercrime and online media.
Q.
The MacBride Report 'Many Voices, One World' was published under the auspices of which international body?
UNICEF
International Telecommunication Union
UNESCO
UNDP
Explanation:
UNESCO published the MacBride Report in 1980 to analyze global communication imbalances.