Communication Theory & Models Questions
Q.
Who among the following scholars developed or popularized the 'Shannon-Weaver Model'? (Q1)
Harold Lasswell
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
Show Explanation
Explanation:
Claude Shannon and Warren Weaver formulated Shannon-Weaver Model, which emphasizes Mathematical Model.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Lasswell's Model'? (Q2)
5 Ws Paradigm
Source-Message-Channel-Receiver
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Lasswell's Model specifically explains Linear communication flow.
Q.
Which key concept or empirical study is directly linked to 'Schramm's Model'? (Q3)
Technical noise in channel
Interpersonal and behavioral factors
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Overlap of encoder/decoder experience is a cornerstone concept in Schramm's Model.
Q.
Which communication model/theory is best associated with the concept of 'Source-Message-Channel-Receiver'? (Q4)
Schramm's Model
Shannon-Weaver Model
Lasswell's Model
Berlo's SMCR Model
Show Explanation
Explanation:
Berlo's SMCR Model proposed by David Berlo focuses on Interpersonal and behavioral factors.
Q.
Who among the following scholars developed or popularized the 'Agenda-Setting Theory'? (Q5)
Wilbur Schramm
Claude Shannon and Warren Weaver
Harold Lasswell
McCombs and Shaw
Show Explanation
Explanation:
McCombs and Shaw formulated Agenda-Setting Theory, which emphasizes Media sets public agenda.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Gatekeeping Theory'? (Q6)
Mathematical Model
5 Ws Paradigm
Information filtering
Field of Experience
Show Explanation
Explanation:
Gatekeeping Theory specifically explains Selection of news items.
Q.
Which key concept or empirical study is directly linked to 'Cultivation Theory'? (Q7)
Long-term television exposure
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Long-term television exposure is a cornerstone concept in Cultivation Theory.
Q.
Which communication model/theory is best associated with the concept of 'Fear of isolation'? (Q8)
Spiral of Silence
Lasswell's Model
Schramm's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Spiral of Silence proposed by Elisabeth Noelle-Neumann focuses on Conformity to public opinion.
Q.
Who among the following scholars developed or popularized the 'Uses and Gratification'? (Q9)
Wilbur Schramm
Claude Shannon and Warren Weaver
Katz, Blumler, and Gurevitch
Harold Lasswell
Show Explanation
Explanation:
Katz, Blumler, and Gurevitch formulated Uses and Gratification, which emphasizes Active audience theory.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Two-Step Flow Theory'? (Q10)
5 Ws Paradigm
Mathematical Model
Opinion Leaders
Field of Experience
Show Explanation
Explanation:
Two-Step Flow Theory specifically explains Erie County voting study.
Q.
Which key concept or empirical study is directly linked to 'Framing Theory'? (Q11)
Overlap of encoder/decoder experience
Linear communication flow
How issues are constructed
Technical noise in channel
Show Explanation
Explanation:
How issues are constructed is a cornerstone concept in Framing Theory.
Q.
Which communication model/theory is best associated with the concept of 'Pre-activating concepts'? (Q12)
Lasswell's Model
Schramm's Model
Priming Theory
Shannon-Weaver Model
Show Explanation
Explanation:
Priming Theory proposed by Liyengar and Kinder focuses on Influencing evaluation criteria.
Q.
Who among the following scholars developed or popularized the 'Diffusion of Innovations'? (Q13)
Everett Rogers
Claude Shannon and Warren Weaver
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Everett Rogers formulated Diffusion of Innovations, which emphasizes Adopter categories.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Hypodermic Needle Theory'? (Q14)
Direct and powerful effect
5 Ws Paradigm
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Hypodermic Needle Theory specifically explains Magic Bullet concept.
Q.
Which key concept or empirical study is directly linked to 'Social Learning Theory'? (Q15)
Technical noise in channel
Bobo doll experiment
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Bobo doll experiment is a cornerstone concept in Social Learning Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mathematical Model'? (Q16)
Berlo's SMCR Model
Schramm's Model
Lasswell's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Shannon-Weaver Model proposed by Claude Shannon and Warren Weaver focuses on Technical noise in channel.
Q.
Who among the following scholars developed or popularized the 'Lasswell's Model'? (Q17)
Wilbur Schramm
David Berlo
Claude Shannon and Warren Weaver
Harold Lasswell
Show Explanation
Explanation:
Harold Lasswell formulated Lasswell's Model, which emphasizes 5 Ws Paradigm.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Schramm's Model'? (Q18)
Field of Experience
Mathematical Model
5 Ws Paradigm
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Schramm's Model specifically explains Overlap of encoder/decoder experience.
Q.
Which key concept or empirical study is directly linked to 'Berlo's SMCR Model'? (Q19)
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
Interpersonal and behavioral factors is a cornerstone concept in Berlo's SMCR Model.
Q.
Which communication model/theory is best associated with the concept of 'Media sets public agenda'? (Q20)
Agenda-Setting Theory
Shannon-Weaver Model
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Agenda-Setting Theory proposed by McCombs and Shaw focuses on Chapel Hill study (1968).
Q.
Who among the following scholars developed or popularized the 'Gatekeeping Theory'? (Q21)
Kurt Lewin / David Manning White
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Kurt Lewin / David Manning White formulated Gatekeeping Theory, which emphasizes Information filtering.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Cultivation Theory'? (Q22)
Field of Experience
Mean World Syndrome
5 Ws Paradigm
Mathematical Model
Show Explanation
Explanation:
Cultivation Theory specifically explains Long-term television exposure.
Q.
Which key concept or empirical study is directly linked to 'Spiral of Silence'? (Q23)
Linear communication flow
Conformity to public opinion
Overlap of encoder/decoder experience
Technical noise in channel
Show Explanation
Explanation:
Conformity to public opinion is a cornerstone concept in Spiral of Silence.
Q.
Which communication model/theory is best associated with the concept of 'Active audience theory'? (Q24)
Uses and Gratification
Shannon-Weaver Model
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Uses and Gratification proposed by Katz, Blumler, and Gurevitch focuses on Audience media consumption motives.
Q.
Who among the following scholars developed or popularized the 'Two-Step Flow Theory'? (Q25)
Harold Lasswell
Claude Shannon and Warren Weaver
Paul Lazarsfeld and Elihu Katz
Wilbur Schramm
Show Explanation
Explanation:
Paul Lazarsfeld and Elihu Katz formulated Two-Step Flow Theory, which emphasizes Opinion Leaders.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Framing Theory'? (Q26)
Field of Experience
5 Ws Paradigm
Media presentation angle
Mathematical Model
Show Explanation
Explanation:
Framing Theory specifically explains How issues are constructed.
Q.
Which key concept or empirical study is directly linked to 'Priming Theory'? (Q27)
Overlap of encoder/decoder experience
Linear communication flow
Influencing evaluation criteria
Technical noise in channel
Show Explanation
Explanation:
Influencing evaluation criteria is a cornerstone concept in Priming Theory.
Q.
Which communication model/theory is best associated with the concept of 'Adopter categories'? (Q28)
Shannon-Weaver Model
Lasswell's Model
Schramm's Model
Diffusion of Innovations
Show Explanation
Explanation:
Diffusion of Innovations proposed by Everett Rogers focuses on Innovators, Early Adopters, Laggards.
Q.
Who among the following scholars developed or popularized the 'Hypodermic Needle Theory'? (Q29)
Claude Shannon and Warren Weaver
Wilbur Schramm
Frankfurt School / Early Theorists
Harold Lasswell
Show Explanation
Explanation:
Frankfurt School / Early Theorists formulated Hypodermic Needle Theory, which emphasizes Direct and powerful effect.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Social Learning Theory'? (Q30)
Observation and imitation
5 Ws Paradigm
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Social Learning Theory specifically explains Bobo doll experiment.
Q.
Which key concept or empirical study is directly linked to 'Shannon-Weaver Model'? (Q31)
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
Technical noise in channel is a cornerstone concept in Shannon-Weaver Model.
Q.
Which communication model/theory is best associated with the concept of '5 Ws Paradigm'? (Q32)
Lasswell's Model
Shannon-Weaver Model
Schramm's Model
Berlo's SMCR Model
Show Explanation
Explanation:
Lasswell's Model proposed by Harold Lasswell focuses on Linear communication flow.
Q.
Who among the following scholars developed or popularized the 'Schramm's Model'? (Q33)
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
David Berlo
Show Explanation
Explanation:
Wilbur Schramm formulated Schramm's Model, which emphasizes Field of Experience.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Berlo's SMCR Model'? (Q34)
Source-Message-Channel-Receiver
Field of Experience
5 Ws Paradigm
Mathematical Model
Show Explanation
Explanation:
Berlo's SMCR Model specifically explains Interpersonal and behavioral factors.
Q.
Which key concept or empirical study is directly linked to 'Agenda-Setting Theory'? (Q35)
Technical noise in channel
Linear communication flow
Chapel Hill study (1968)
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Chapel Hill study (1968) is a cornerstone concept in Agenda-Setting Theory.
Q.
Which communication model/theory is best associated with the concept of 'Information filtering'? (Q36)
Lasswell's Model
Schramm's Model
Gatekeeping Theory
Shannon-Weaver Model
Show Explanation
Explanation:
Gatekeeping Theory proposed by Kurt Lewin / David Manning White focuses on Selection of news items.
Q.
Who among the following scholars developed or popularized the 'Cultivation Theory'? (Q37)
Harold Lasswell
Wilbur Schramm
George Gerbner
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
George Gerbner formulated Cultivation Theory, which emphasizes Mean World Syndrome.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Spiral of Silence'? (Q38)
Mathematical Model
Field of Experience
Fear of isolation
5 Ws Paradigm
Show Explanation
Explanation:
Spiral of Silence specifically explains Conformity to public opinion.
Q.
Which key concept or empirical study is directly linked to 'Uses and Gratification'? (Q39)
Audience media consumption motives
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Audience media consumption motives is a cornerstone concept in Uses and Gratification.
Q.
Which communication model/theory is best associated with the concept of 'Opinion Leaders'? (Q40)
Schramm's Model
Lasswell's Model
Shannon-Weaver Model
Two-Step Flow Theory
Show Explanation
Explanation:
Two-Step Flow Theory proposed by Paul Lazarsfeld and Elihu Katz focuses on Erie County voting study.
Q.
Who among the following scholars developed or popularized the 'Framing Theory'? (Q41)
Claude Shannon and Warren Weaver
Wilbur Schramm
Harold Lasswell
Erving Goffman
Show Explanation
Explanation:
Erving Goffman formulated Framing Theory, which emphasizes Media presentation angle.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Priming Theory'? (Q42)
Field of Experience
Pre-activating concepts
Mathematical Model
5 Ws Paradigm
Show Explanation
Explanation:
Priming Theory specifically explains Influencing evaluation criteria.
Q.
Which key concept or empirical study is directly linked to 'Diffusion of Innovations'? (Q43)
Linear communication flow
Overlap of encoder/decoder experience
Technical noise in channel
Innovators, Early Adopters, Laggards
Show Explanation
Explanation:
Innovators, Early Adopters, Laggards is a cornerstone concept in Diffusion of Innovations.
Q.
Which communication model/theory is best associated with the concept of 'Direct and powerful effect'? (Q44)
Schramm's Model
Shannon-Weaver Model
Hypodermic Needle Theory
Lasswell's Model
Show Explanation
Explanation:
Hypodermic Needle Theory proposed by Frankfurt School / Early Theorists focuses on Magic Bullet concept.
Q.
Who among the following scholars developed or popularized the 'Social Learning Theory'? (Q45)
Claude Shannon and Warren Weaver
Albert Bandura
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
Albert Bandura formulated Social Learning Theory, which emphasizes Observation and imitation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Shannon-Weaver Model'? (Q46)
5 Ws Paradigm
Field of Experience
Mathematical Model
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Shannon-Weaver Model specifically explains Technical noise in channel.
Q.
Which key concept or empirical study is directly linked to 'Lasswell's Model'? (Q47)
Linear communication flow
Interpersonal and behavioral factors
Overlap of encoder/decoder experience
Technical noise in channel
Show Explanation
Explanation:
Linear communication flow is a cornerstone concept in Lasswell's Model.
Q.
Which communication model/theory is best associated with the concept of 'Field of Experience'? (Q48)
Berlo's SMCR Model
Shannon-Weaver Model
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Schramm's Model proposed by Wilbur Schramm focuses on Overlap of encoder/decoder experience.
Q.
Who among the following scholars developed or popularized the 'Berlo's SMCR Model'? (Q49)
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
Harold Lasswell
Show Explanation
Explanation:
David Berlo formulated Berlo's SMCR Model, which emphasizes Source-Message-Channel-Receiver.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Agenda-Setting Theory'? (Q50)
Mathematical Model
Field of Experience
Media sets public agenda
5 Ws Paradigm
Show Explanation
Explanation:
Agenda-Setting Theory specifically explains Chapel Hill study (1968).
Q.
Which key concept or empirical study is directly linked to 'Gatekeeping Theory'? (Q51)
Selection of news items
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Selection of news items is a cornerstone concept in Gatekeeping Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mean World Syndrome'? (Q52)
Cultivation Theory
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Show Explanation
Explanation:
Cultivation Theory proposed by George Gerbner focuses on Long-term television exposure.
Q.
Who among the following scholars developed or popularized the 'Spiral of Silence'? (Q53)
Claude Shannon and Warren Weaver
Elisabeth Noelle-Neumann
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
Elisabeth Noelle-Neumann formulated Spiral of Silence, which emphasizes Fear of isolation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Uses and Gratification'? (Q54)
Active audience theory
Mathematical Model
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Uses and Gratification specifically explains Audience media consumption motives.
Q.
Which key concept or empirical study is directly linked to 'Two-Step Flow Theory'? (Q55)
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Erie County voting study
Show Explanation
Explanation:
Erie County voting study is a cornerstone concept in Two-Step Flow Theory.
Q.
Which communication model/theory is best associated with the concept of 'Media presentation angle'? (Q56)
Schramm's Model
Shannon-Weaver Model
Framing Theory
Lasswell's Model
Show Explanation
Explanation:
Framing Theory proposed by Erving Goffman focuses on How issues are constructed.
Q.
Who among the following scholars developed or popularized the 'Priming Theory'? (Q57)
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Liyengar and Kinder
Show Explanation
Explanation:
Liyengar and Kinder formulated Priming Theory, which emphasizes Pre-activating concepts.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Diffusion of Innovations'? (Q58)
Field of Experience
5 Ws Paradigm
Mathematical Model
Adopter categories
Show Explanation
Explanation:
Diffusion of Innovations specifically explains Innovators, Early Adopters, Laggards.
Q.
Which key concept or empirical study is directly linked to 'Hypodermic Needle Theory'? (Q59)
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Magic Bullet concept
Show Explanation
Explanation:
Magic Bullet concept is a cornerstone concept in Hypodermic Needle Theory.
Q.
Which communication model/theory is best associated with the concept of 'Observation and imitation'? (Q60)
Shannon-Weaver Model
Lasswell's Model
Social Learning Theory
Schramm's Model
Show Explanation
Explanation:
Social Learning Theory proposed by Albert Bandura focuses on Bobo doll experiment.
Q.
Who among the following scholars developed or popularized the 'Shannon-Weaver Model'? (Q61)
David Berlo
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
Show Explanation
Explanation:
Claude Shannon and Warren Weaver formulated Shannon-Weaver Model, which emphasizes Mathematical Model.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Lasswell's Model'? (Q62)
Mathematical Model
Source-Message-Channel-Receiver
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Lasswell's Model specifically explains Linear communication flow.
Q.
Which key concept or empirical study is directly linked to 'Schramm's Model'? (Q63)
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Overlap of encoder/decoder experience is a cornerstone concept in Schramm's Model.
Q.
Which communication model/theory is best associated with the concept of 'Source-Message-Channel-Receiver'? (Q64)
Berlo's SMCR Model
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Show Explanation
Explanation:
Berlo's SMCR Model proposed by David Berlo focuses on Interpersonal and behavioral factors.
Q.
Who among the following scholars developed or popularized the 'Agenda-Setting Theory'? (Q65)
Wilbur Schramm
McCombs and Shaw
Claude Shannon and Warren Weaver
Harold Lasswell
Show Explanation
Explanation:
McCombs and Shaw formulated Agenda-Setting Theory, which emphasizes Media sets public agenda.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Gatekeeping Theory'? (Q66)
Information filtering
5 Ws Paradigm
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Gatekeeping Theory specifically explains Selection of news items.
Q.
Which key concept or empirical study is directly linked to 'Cultivation Theory'? (Q67)
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Long-term television exposure
Show Explanation
Explanation:
Long-term television exposure is a cornerstone concept in Cultivation Theory.
Q.
Which communication model/theory is best associated with the concept of 'Fear of isolation'? (Q68)
Schramm's Model
Spiral of Silence
Lasswell's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Spiral of Silence proposed by Elisabeth Noelle-Neumann focuses on Conformity to public opinion.
Q.
Who among the following scholars developed or popularized the 'Uses and Gratification'? (Q69)
Katz, Blumler, and Gurevitch
Claude Shannon and Warren Weaver
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Katz, Blumler, and Gurevitch formulated Uses and Gratification, which emphasizes Active audience theory.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Two-Step Flow Theory'? (Q70)
Mathematical Model
Opinion Leaders
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Two-Step Flow Theory specifically explains Erie County voting study.
Q.
Which key concept or empirical study is directly linked to 'Framing Theory'? (Q71)
Linear communication flow
How issues are constructed
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
How issues are constructed is a cornerstone concept in Framing Theory.
Q.
Which communication model/theory is best associated with the concept of 'Pre-activating concepts'? (Q72)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Priming Theory
Show Explanation
Explanation:
Priming Theory proposed by Liyengar and Kinder focuses on Influencing evaluation criteria.
Q.
Who among the following scholars developed or popularized the 'Diffusion of Innovations'? (Q73)
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
Everett Rogers
Show Explanation
Explanation:
Everett Rogers formulated Diffusion of Innovations, which emphasizes Adopter categories.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Hypodermic Needle Theory'? (Q74)
5 Ws Paradigm
Direct and powerful effect
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Hypodermic Needle Theory specifically explains Magic Bullet concept.
Q.
Which key concept or empirical study is directly linked to 'Social Learning Theory'? (Q75)
Bobo doll experiment
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Bobo doll experiment is a cornerstone concept in Social Learning Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mathematical Model'? (Q76)
Shannon-Weaver Model
Berlo's SMCR Model
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Shannon-Weaver Model proposed by Claude Shannon and Warren Weaver focuses on Technical noise in channel.
Q.
Who among the following scholars developed or popularized the 'Lasswell's Model'? (Q77)
Wilbur Schramm
Claude Shannon and Warren Weaver
Harold Lasswell
David Berlo
Show Explanation
Explanation:
Harold Lasswell formulated Lasswell's Model, which emphasizes 5 Ws Paradigm.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Schramm's Model'? (Q78)
Source-Message-Channel-Receiver
5 Ws Paradigm
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Schramm's Model specifically explains Overlap of encoder/decoder experience.
Q.
Which key concept or empirical study is directly linked to 'Berlo's SMCR Model'? (Q79)
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Interpersonal and behavioral factors
Show Explanation
Explanation:
Interpersonal and behavioral factors is a cornerstone concept in Berlo's SMCR Model.
Q.
Which communication model/theory is best associated with the concept of 'Media sets public agenda'? (Q80)
Schramm's Model
Shannon-Weaver Model
Agenda-Setting Theory
Lasswell's Model
Show Explanation
Explanation:
Agenda-Setting Theory proposed by McCombs and Shaw focuses on Chapel Hill study (1968).
Q.
Who among the following scholars developed or popularized the 'Gatekeeping Theory'? (Q81)
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Kurt Lewin / David Manning White
Show Explanation
Explanation:
Kurt Lewin / David Manning White formulated Gatekeeping Theory, which emphasizes Information filtering.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Cultivation Theory'? (Q82)
5 Ws Paradigm
Field of Experience
Mean World Syndrome
Mathematical Model
Show Explanation
Explanation:
Cultivation Theory specifically explains Long-term television exposure.
Q.
Which key concept or empirical study is directly linked to 'Spiral of Silence'? (Q83)
Conformity to public opinion
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Conformity to public opinion is a cornerstone concept in Spiral of Silence.
Q.
Which communication model/theory is best associated with the concept of 'Active audience theory'? (Q84)
Uses and Gratification
Schramm's Model
Lasswell's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Uses and Gratification proposed by Katz, Blumler, and Gurevitch focuses on Audience media consumption motives.
Q.
Who among the following scholars developed or popularized the 'Two-Step Flow Theory'? (Q85)
Claude Shannon and Warren Weaver
Paul Lazarsfeld and Elihu Katz
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Paul Lazarsfeld and Elihu Katz formulated Two-Step Flow Theory, which emphasizes Opinion Leaders.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Framing Theory'? (Q86)
5 Ws Paradigm
Mathematical Model
Field of Experience
Media presentation angle
Show Explanation
Explanation:
Framing Theory specifically explains How issues are constructed.
Q.
Which key concept or empirical study is directly linked to 'Priming Theory'? (Q87)
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Influencing evaluation criteria
Show Explanation
Explanation:
Influencing evaluation criteria is a cornerstone concept in Priming Theory.
Q.
Which communication model/theory is best associated with the concept of 'Adopter categories'? (Q88)
Diffusion of Innovations
Lasswell's Model
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Diffusion of Innovations proposed by Everett Rogers focuses on Innovators, Early Adopters, Laggards.
Q.
Who among the following scholars developed or popularized the 'Hypodermic Needle Theory'? (Q89)
Frankfurt School / Early Theorists
Claude Shannon and Warren Weaver
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Frankfurt School / Early Theorists formulated Hypodermic Needle Theory, which emphasizes Direct and powerful effect.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Social Learning Theory'? (Q90)
5 Ws Paradigm
Mathematical Model
Observation and imitation
Field of Experience
Show Explanation
Explanation:
Social Learning Theory specifically explains Bobo doll experiment.
Q.
Which key concept or empirical study is directly linked to 'Shannon-Weaver Model'? (Q91)
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Technical noise in channel is a cornerstone concept in Shannon-Weaver Model.
Q.
Which communication model/theory is best associated with the concept of '5 Ws Paradigm'? (Q92)
Berlo's SMCR Model
Schramm's Model
Shannon-Weaver Model
Lasswell's Model
Show Explanation
Explanation:
Lasswell's Model proposed by Harold Lasswell focuses on Linear communication flow.
Q.
Who among the following scholars developed or popularized the 'Schramm's Model'? (Q93)
Harold Lasswell
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
Show Explanation
Explanation:
Wilbur Schramm formulated Schramm's Model, which emphasizes Field of Experience.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Berlo's SMCR Model'? (Q94)
5 Ws Paradigm
Mathematical Model
Field of Experience
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Berlo's SMCR Model specifically explains Interpersonal and behavioral factors.
Q.
Which key concept or empirical study is directly linked to 'Agenda-Setting Theory'? (Q95)
Technical noise in channel
Chapel Hill study (1968)
Linear communication flow
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Chapel Hill study (1968) is a cornerstone concept in Agenda-Setting Theory.
Q.
Which communication model/theory is best associated with the concept of 'Information filtering'? (Q96)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Gatekeeping Theory
Show Explanation
Explanation:
Gatekeeping Theory proposed by Kurt Lewin / David Manning White focuses on Selection of news items.
Q.
Who among the following scholars developed or popularized the 'Cultivation Theory'? (Q97)
George Gerbner
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
George Gerbner formulated Cultivation Theory, which emphasizes Mean World Syndrome.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Spiral of Silence'? (Q98)
5 Ws Paradigm
Mathematical Model
Fear of isolation
Field of Experience
Show Explanation
Explanation:
Spiral of Silence specifically explains Conformity to public opinion.
Q.
Which key concept or empirical study is directly linked to 'Uses and Gratification'? (Q99)
Technical noise in channel
Overlap of encoder/decoder experience
Audience media consumption motives
Linear communication flow
Show Explanation
Explanation:
Audience media consumption motives is a cornerstone concept in Uses and Gratification.
Q.
Which communication model/theory is best associated with the concept of 'Opinion Leaders'? (Q100)
Schramm's Model
Shannon-Weaver Model
Two-Step Flow Theory
Lasswell's Model
Show Explanation
Explanation:
Two-Step Flow Theory proposed by Paul Lazarsfeld and Elihu Katz focuses on Erie County voting study.
Q.
Who among the following scholars developed or popularized the 'Framing Theory'? (Q101)
Claude Shannon and Warren Weaver
Wilbur Schramm
Erving Goffman
Harold Lasswell
Show Explanation
Explanation:
Erving Goffman formulated Framing Theory, which emphasizes Media presentation angle.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Priming Theory'? (Q102)
Pre-activating concepts
Mathematical Model
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Priming Theory specifically explains Influencing evaluation criteria.
Q.
Which key concept or empirical study is directly linked to 'Diffusion of Innovations'? (Q103)
Linear communication flow
Overlap of encoder/decoder experience
Innovators, Early Adopters, Laggards
Technical noise in channel
Show Explanation
Explanation:
Innovators, Early Adopters, Laggards is a cornerstone concept in Diffusion of Innovations.
Q.
Which communication model/theory is best associated with the concept of 'Direct and powerful effect'? (Q104)
Lasswell's Model
Shannon-Weaver Model
Hypodermic Needle Theory
Schramm's Model
Show Explanation
Explanation:
Hypodermic Needle Theory proposed by Frankfurt School / Early Theorists focuses on Magic Bullet concept.
Q.
Who among the following scholars developed or popularized the 'Social Learning Theory'? (Q105)
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Albert Bandura
Show Explanation
Explanation:
Albert Bandura formulated Social Learning Theory, which emphasizes Observation and imitation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Shannon-Weaver Model'? (Q106)
Field of Experience
5 Ws Paradigm
Source-Message-Channel-Receiver
Mathematical Model
Show Explanation
Explanation:
Shannon-Weaver Model specifically explains Technical noise in channel.
Q.
Which key concept or empirical study is directly linked to 'Lasswell's Model'? (Q107)
Interpersonal and behavioral factors
Technical noise in channel
Linear communication flow
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Linear communication flow is a cornerstone concept in Lasswell's Model.
Q.
Which communication model/theory is best associated with the concept of 'Field of Experience'? (Q108)
Lasswell's Model
Berlo's SMCR Model
Schramm's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Schramm's Model proposed by Wilbur Schramm focuses on Overlap of encoder/decoder experience.
Q.
Who among the following scholars developed or popularized the 'Berlo's SMCR Model'? (Q109)
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
Harold Lasswell
Show Explanation
Explanation:
David Berlo formulated Berlo's SMCR Model, which emphasizes Source-Message-Channel-Receiver.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Agenda-Setting Theory'? (Q110)
Media sets public agenda
5 Ws Paradigm
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Agenda-Setting Theory specifically explains Chapel Hill study (1968).
Q.
Which key concept or empirical study is directly linked to 'Gatekeeping Theory'? (Q111)
Overlap of encoder/decoder experience
Selection of news items
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
Selection of news items is a cornerstone concept in Gatekeeping Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mean World Syndrome'? (Q112)
Shannon-Weaver Model
Lasswell's Model
Schramm's Model
Cultivation Theory
Show Explanation
Explanation:
Cultivation Theory proposed by George Gerbner focuses on Long-term television exposure.
Q.
Who among the following scholars developed or popularized the 'Spiral of Silence'? (Q113)
Harold Lasswell
Elisabeth Noelle-Neumann
Wilbur Schramm
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Elisabeth Noelle-Neumann formulated Spiral of Silence, which emphasizes Fear of isolation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Uses and Gratification'? (Q114)
Field of Experience
Active audience theory
Mathematical Model
5 Ws Paradigm
Show Explanation
Explanation:
Uses and Gratification specifically explains Audience media consumption motives.
Q.
Which key concept or empirical study is directly linked to 'Two-Step Flow Theory'? (Q115)
Erie County voting study
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Erie County voting study is a cornerstone concept in Two-Step Flow Theory.
Q.
Which communication model/theory is best associated with the concept of 'Media presentation angle'? (Q116)
Lasswell's Model
Shannon-Weaver Model
Schramm's Model
Framing Theory
Show Explanation
Explanation:
Framing Theory proposed by Erving Goffman focuses on How issues are constructed.
Q.
Who among the following scholars developed or popularized the 'Priming Theory'? (Q117)
Liyengar and Kinder
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
Liyengar and Kinder formulated Priming Theory, which emphasizes Pre-activating concepts.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Diffusion of Innovations'? (Q118)
Mathematical Model
Field of Experience
5 Ws Paradigm
Adopter categories
Show Explanation
Explanation:
Diffusion of Innovations specifically explains Innovators, Early Adopters, Laggards.
Q.
Which key concept or empirical study is directly linked to 'Hypodermic Needle Theory'? (Q119)
Technical noise in channel
Linear communication flow
Magic Bullet concept
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Magic Bullet concept is a cornerstone concept in Hypodermic Needle Theory.
Q.
Which communication model/theory is best associated with the concept of 'Observation and imitation'? (Q120)
Schramm's Model
Lasswell's Model
Social Learning Theory
Shannon-Weaver Model
Show Explanation
Explanation:
Social Learning Theory proposed by Albert Bandura focuses on Bobo doll experiment.
Q.
Who among the following scholars developed or popularized the 'Shannon-Weaver Model'? (Q121)
David Berlo
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Claude Shannon and Warren Weaver formulated Shannon-Weaver Model, which emphasizes Mathematical Model.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Lasswell's Model'? (Q122)
Mathematical Model
Field of Experience
5 Ws Paradigm
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Lasswell's Model specifically explains Linear communication flow.
Q.
Which key concept or empirical study is directly linked to 'Schramm's Model'? (Q123)
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Interpersonal and behavioral factors
Show Explanation
Explanation:
Overlap of encoder/decoder experience is a cornerstone concept in Schramm's Model.
Q.
Which communication model/theory is best associated with the concept of 'Source-Message-Channel-Receiver'? (Q124)
Berlo's SMCR Model
Lasswell's Model
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Berlo's SMCR Model proposed by David Berlo focuses on Interpersonal and behavioral factors.
Q.
Who among the following scholars developed or popularized the 'Agenda-Setting Theory'? (Q125)
Claude Shannon and Warren Weaver
Harold Lasswell
McCombs and Shaw
Wilbur Schramm
Show Explanation
Explanation:
McCombs and Shaw formulated Agenda-Setting Theory, which emphasizes Media sets public agenda.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Gatekeeping Theory'? (Q126)
Field of Experience
Information filtering
Mathematical Model
5 Ws Paradigm
Show Explanation
Explanation:
Gatekeeping Theory specifically explains Selection of news items.
Q.
Which key concept or empirical study is directly linked to 'Cultivation Theory'? (Q127)
Linear communication flow
Overlap of encoder/decoder experience
Long-term television exposure
Technical noise in channel
Show Explanation
Explanation:
Long-term television exposure is a cornerstone concept in Cultivation Theory.
Q.
Which communication model/theory is best associated with the concept of 'Fear of isolation'? (Q128)
Shannon-Weaver Model
Spiral of Silence
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Spiral of Silence proposed by Elisabeth Noelle-Neumann focuses on Conformity to public opinion.
Q.
Who among the following scholars developed or popularized the 'Uses and Gratification'? (Q129)
Wilbur Schramm
Harold Lasswell
Katz, Blumler, and Gurevitch
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Katz, Blumler, and Gurevitch formulated Uses and Gratification, which emphasizes Active audience theory.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Two-Step Flow Theory'? (Q130)
Opinion Leaders
Field of Experience
5 Ws Paradigm
Mathematical Model
Show Explanation
Explanation:
Two-Step Flow Theory specifically explains Erie County voting study.
Q.
Which key concept or empirical study is directly linked to 'Framing Theory'? (Q131)
How issues are constructed
Overlap of encoder/decoder experience
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
How issues are constructed is a cornerstone concept in Framing Theory.
Q.
Which communication model/theory is best associated with the concept of 'Pre-activating concepts'? (Q132)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Priming Theory
Show Explanation
Explanation:
Priming Theory proposed by Liyengar and Kinder focuses on Influencing evaluation criteria.
Q.
Who among the following scholars developed or popularized the 'Diffusion of Innovations'? (Q133)
Claude Shannon and Warren Weaver
Harold Lasswell
Everett Rogers
Wilbur Schramm
Show Explanation
Explanation:
Everett Rogers formulated Diffusion of Innovations, which emphasizes Adopter categories.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Hypodermic Needle Theory'? (Q134)
Field of Experience
Mathematical Model
5 Ws Paradigm
Direct and powerful effect
Show Explanation
Explanation:
Hypodermic Needle Theory specifically explains Magic Bullet concept.
Q.
Which key concept or empirical study is directly linked to 'Social Learning Theory'? (Q135)
Technical noise in channel
Linear communication flow
Overlap of encoder/decoder experience
Bobo doll experiment
Show Explanation
Explanation:
Bobo doll experiment is a cornerstone concept in Social Learning Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mathematical Model'? (Q136)
Berlo's SMCR Model
Lasswell's Model
Schramm's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Shannon-Weaver Model proposed by Claude Shannon and Warren Weaver focuses on Technical noise in channel.
Q.
Who among the following scholars developed or popularized the 'Lasswell's Model'? (Q137)
David Berlo
Wilbur Schramm
Claude Shannon and Warren Weaver
Harold Lasswell
Show Explanation
Explanation:
Harold Lasswell formulated Lasswell's Model, which emphasizes 5 Ws Paradigm.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Schramm's Model'? (Q138)
Source-Message-Channel-Receiver
Mathematical Model
Field of Experience
5 Ws Paradigm
Show Explanation
Explanation:
Schramm's Model specifically explains Overlap of encoder/decoder experience.
Q.
Which key concept or empirical study is directly linked to 'Berlo's SMCR Model'? (Q139)
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Show Explanation
Explanation:
Interpersonal and behavioral factors is a cornerstone concept in Berlo's SMCR Model.
Q.
Which communication model/theory is best associated with the concept of 'Media sets public agenda'? (Q140)
Agenda-Setting Theory
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Show Explanation
Explanation:
Agenda-Setting Theory proposed by McCombs and Shaw focuses on Chapel Hill study (1968).
Q.
Who among the following scholars developed or popularized the 'Gatekeeping Theory'? (Q141)
Claude Shannon and Warren Weaver
Harold Lasswell
Kurt Lewin / David Manning White
Wilbur Schramm
Show Explanation
Explanation:
Kurt Lewin / David Manning White formulated Gatekeeping Theory, which emphasizes Information filtering.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Cultivation Theory'? (Q142)
Field of Experience
5 Ws Paradigm
Mean World Syndrome
Mathematical Model
Show Explanation
Explanation:
Cultivation Theory specifically explains Long-term television exposure.
Q.
Which key concept or empirical study is directly linked to 'Spiral of Silence'? (Q143)
Conformity to public opinion
Overlap of encoder/decoder experience
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
Conformity to public opinion is a cornerstone concept in Spiral of Silence.
Q.
Which communication model/theory is best associated with the concept of 'Active audience theory'? (Q144)
Schramm's Model
Uses and Gratification
Shannon-Weaver Model
Lasswell's Model
Show Explanation
Explanation:
Uses and Gratification proposed by Katz, Blumler, and Gurevitch focuses on Audience media consumption motives.
Q.
Who among the following scholars developed or popularized the 'Two-Step Flow Theory'? (Q145)
Wilbur Schramm
Paul Lazarsfeld and Elihu Katz
Claude Shannon and Warren Weaver
Harold Lasswell
Show Explanation
Explanation:
Paul Lazarsfeld and Elihu Katz formulated Two-Step Flow Theory, which emphasizes Opinion Leaders.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Framing Theory'? (Q146)
Field of Experience
Media presentation angle
Mathematical Model
5 Ws Paradigm
Show Explanation
Explanation:
Framing Theory specifically explains How issues are constructed.
Q.
Which key concept or empirical study is directly linked to 'Priming Theory'? (Q147)
Linear communication flow
Overlap of encoder/decoder experience
Technical noise in channel
Influencing evaluation criteria
Show Explanation
Explanation:
Influencing evaluation criteria is a cornerstone concept in Priming Theory.
Q.
Which communication model/theory is best associated with the concept of 'Adopter categories'? (Q148)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Diffusion of Innovations
Show Explanation
Explanation:
Diffusion of Innovations proposed by Everett Rogers focuses on Innovators, Early Adopters, Laggards.
Q.
Who among the following scholars developed or popularized the 'Hypodermic Needle Theory'? (Q149)
Claude Shannon and Warren Weaver
Harold Lasswell
Frankfurt School / Early Theorists
Wilbur Schramm
Show Explanation
Explanation:
Frankfurt School / Early Theorists formulated Hypodermic Needle Theory, which emphasizes Direct and powerful effect.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Social Learning Theory'? (Q150)
5 Ws Paradigm
Observation and imitation
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Social Learning Theory specifically explains Bobo doll experiment.
Q.
Which key concept or empirical study is directly linked to 'Shannon-Weaver Model'? (Q151)
Linear communication flow
Interpersonal and behavioral factors
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Technical noise in channel is a cornerstone concept in Shannon-Weaver Model.
Q.
Which communication model/theory is best associated with the concept of '5 Ws Paradigm'? (Q152)
Schramm's Model
Berlo's SMCR Model
Lasswell's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Lasswell's Model proposed by Harold Lasswell focuses on Linear communication flow.
Q.
Who among the following scholars developed or popularized the 'Schramm's Model'? (Q153)
Harold Lasswell
David Berlo
Wilbur Schramm
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Wilbur Schramm formulated Schramm's Model, which emphasizes Field of Experience.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Berlo's SMCR Model'? (Q154)
Mathematical Model
Field of Experience
Source-Message-Channel-Receiver
5 Ws Paradigm
Show Explanation
Explanation:
Berlo's SMCR Model specifically explains Interpersonal and behavioral factors.
Q.
Which key concept or empirical study is directly linked to 'Agenda-Setting Theory'? (Q155)
Linear communication flow
Overlap of encoder/decoder experience
Technical noise in channel
Chapel Hill study (1968)
Show Explanation
Explanation:
Chapel Hill study (1968) is a cornerstone concept in Agenda-Setting Theory.
Q.
Which communication model/theory is best associated with the concept of 'Information filtering'? (Q156)
Shannon-Weaver Model
Lasswell's Model
Gatekeeping Theory
Schramm's Model
Show Explanation
Explanation:
Gatekeeping Theory proposed by Kurt Lewin / David Manning White focuses on Selection of news items.
Q.
Who among the following scholars developed or popularized the 'Cultivation Theory'? (Q157)
Wilbur Schramm
Claude Shannon and Warren Weaver
George Gerbner
Harold Lasswell
Show Explanation
Explanation:
George Gerbner formulated Cultivation Theory, which emphasizes Mean World Syndrome.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Spiral of Silence'? (Q158)
5 Ws Paradigm
Fear of isolation
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Spiral of Silence specifically explains Conformity to public opinion.
Q.
Which key concept or empirical study is directly linked to 'Uses and Gratification'? (Q159)
Overlap of encoder/decoder experience
Linear communication flow
Audience media consumption motives
Technical noise in channel
Show Explanation
Explanation:
Audience media consumption motives is a cornerstone concept in Uses and Gratification.
Q.
Which communication model/theory is best associated with the concept of 'Opinion Leaders'? (Q160)
Schramm's Model
Shannon-Weaver Model
Lasswell's Model
Two-Step Flow Theory
Show Explanation
Explanation:
Two-Step Flow Theory proposed by Paul Lazarsfeld and Elihu Katz focuses on Erie County voting study.
Q.
Who among the following scholars developed or popularized the 'Framing Theory'? (Q161)
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Erving Goffman
Show Explanation
Explanation:
Erving Goffman formulated Framing Theory, which emphasizes Media presentation angle.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Priming Theory'? (Q162)
Field of Experience
5 Ws Paradigm
Mathematical Model
Pre-activating concepts
Show Explanation
Explanation:
Priming Theory specifically explains Influencing evaluation criteria.
Q.
Which key concept or empirical study is directly linked to 'Diffusion of Innovations'? (Q163)
Innovators, Early Adopters, Laggards
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Innovators, Early Adopters, Laggards is a cornerstone concept in Diffusion of Innovations.
Q.
Which communication model/theory is best associated with the concept of 'Direct and powerful effect'? (Q164)
Lasswell's Model
Hypodermic Needle Theory
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Hypodermic Needle Theory proposed by Frankfurt School / Early Theorists focuses on Magic Bullet concept.
Q.
Who among the following scholars developed or popularized the 'Social Learning Theory'? (Q165)
Albert Bandura
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Albert Bandura formulated Social Learning Theory, which emphasizes Observation and imitation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Shannon-Weaver Model'? (Q166)
5 Ws Paradigm
Mathematical Model
Source-Message-Channel-Receiver
Field of Experience
Show Explanation
Explanation:
Shannon-Weaver Model specifically explains Technical noise in channel.
Q.
Which key concept or empirical study is directly linked to 'Lasswell's Model'? (Q167)
Linear communication flow
Interpersonal and behavioral factors
Overlap of encoder/decoder experience
Technical noise in channel
Show Explanation
Explanation:
Linear communication flow is a cornerstone concept in Lasswell's Model.
Q.
Which communication model/theory is best associated with the concept of 'Field of Experience'? (Q168)
Schramm's Model
Berlo's SMCR Model
Shannon-Weaver Model
Lasswell's Model
Show Explanation
Explanation:
Schramm's Model proposed by Wilbur Schramm focuses on Overlap of encoder/decoder experience.
Q.
Who among the following scholars developed or popularized the 'Berlo's SMCR Model'? (Q169)
Claude Shannon and Warren Weaver
David Berlo
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
David Berlo formulated Berlo's SMCR Model, which emphasizes Source-Message-Channel-Receiver.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Agenda-Setting Theory'? (Q170)
Mathematical Model
Media sets public agenda
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Agenda-Setting Theory specifically explains Chapel Hill study (1968).
Q.
Which key concept or empirical study is directly linked to 'Gatekeeping Theory'? (Q171)
Linear communication flow
Selection of news items
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Selection of news items is a cornerstone concept in Gatekeeping Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mean World Syndrome'? (Q172)
Shannon-Weaver Model
Cultivation Theory
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Cultivation Theory proposed by George Gerbner focuses on Long-term television exposure.
Q.
Who among the following scholars developed or popularized the 'Spiral of Silence'? (Q173)
Harold Lasswell
Wilbur Schramm
Elisabeth Noelle-Neumann
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Elisabeth Noelle-Neumann formulated Spiral of Silence, which emphasizes Fear of isolation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Uses and Gratification'? (Q174)
Mathematical Model
Field of Experience
5 Ws Paradigm
Active audience theory
Show Explanation
Explanation:
Uses and Gratification specifically explains Audience media consumption motives.
Q.
Which key concept or empirical study is directly linked to 'Two-Step Flow Theory'? (Q175)
Overlap of encoder/decoder experience
Erie County voting study
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Erie County voting study is a cornerstone concept in Two-Step Flow Theory.
Q.
Which communication model/theory is best associated with the concept of 'Media presentation angle'? (Q176)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Framing Theory
Show Explanation
Explanation:
Framing Theory proposed by Erving Goffman focuses on How issues are constructed.
Q.
Who among the following scholars developed or popularized the 'Priming Theory'? (Q177)
Harold Lasswell
Wilbur Schramm
Liyengar and Kinder
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Liyengar and Kinder formulated Priming Theory, which emphasizes Pre-activating concepts.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Diffusion of Innovations'? (Q178)
Adopter categories
5 Ws Paradigm
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Diffusion of Innovations specifically explains Innovators, Early Adopters, Laggards.
Q.
Which key concept or empirical study is directly linked to 'Hypodermic Needle Theory'? (Q179)
Technical noise in channel
Magic Bullet concept
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Magic Bullet concept is a cornerstone concept in Hypodermic Needle Theory.
Q.
Which communication model/theory is best associated with the concept of 'Observation and imitation'? (Q180)
Lasswell's Model
Social Learning Theory
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Social Learning Theory proposed by Albert Bandura focuses on Bobo doll experiment.
Q.
Who among the following scholars developed or popularized the 'Shannon-Weaver Model'? (Q181)
Harold Lasswell
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
Show Explanation
Explanation:
Claude Shannon and Warren Weaver formulated Shannon-Weaver Model, which emphasizes Mathematical Model.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Lasswell's Model'? (Q182)
Source-Message-Channel-Receiver
Mathematical Model
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Lasswell's Model specifically explains Linear communication flow.
Q.
Which key concept or empirical study is directly linked to 'Schramm's Model'? (Q183)
Overlap of encoder/decoder experience
Technical noise in channel
Interpersonal and behavioral factors
Linear communication flow
Show Explanation
Explanation:
Overlap of encoder/decoder experience is a cornerstone concept in Schramm's Model.
Q.
Which communication model/theory is best associated with the concept of 'Source-Message-Channel-Receiver'? (Q184)
Berlo's SMCR Model
Schramm's Model
Lasswell's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Berlo's SMCR Model proposed by David Berlo focuses on Interpersonal and behavioral factors.
Q.
Who among the following scholars developed or popularized the 'Agenda-Setting Theory'? (Q185)
Claude Shannon and Warren Weaver
Wilbur Schramm
McCombs and Shaw
Harold Lasswell
Show Explanation
Explanation:
McCombs and Shaw formulated Agenda-Setting Theory, which emphasizes Media sets public agenda.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Gatekeeping Theory'? (Q186)
Information filtering
Field of Experience
Mathematical Model
5 Ws Paradigm
Show Explanation
Explanation:
Gatekeeping Theory specifically explains Selection of news items.
Q.
Which key concept or empirical study is directly linked to 'Cultivation Theory'? (Q187)
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Long-term television exposure
Show Explanation
Explanation:
Long-term television exposure is a cornerstone concept in Cultivation Theory.
Q.
Which communication model/theory is best associated with the concept of 'Fear of isolation'? (Q188)
Spiral of Silence
Lasswell's Model
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Spiral of Silence proposed by Elisabeth Noelle-Neumann focuses on Conformity to public opinion.
Q.
Who among the following scholars developed or popularized the 'Uses and Gratification'? (Q189)
Claude Shannon and Warren Weaver
Wilbur Schramm
Katz, Blumler, and Gurevitch
Harold Lasswell
Show Explanation
Explanation:
Katz, Blumler, and Gurevitch formulated Uses and Gratification, which emphasizes Active audience theory.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Two-Step Flow Theory'? (Q190)
Mathematical Model
Field of Experience
Opinion Leaders
5 Ws Paradigm
Show Explanation
Explanation:
Two-Step Flow Theory specifically explains Erie County voting study.
Q.
Which key concept or empirical study is directly linked to 'Framing Theory'? (Q191)
Linear communication flow
How issues are constructed
Overlap of encoder/decoder experience
Technical noise in channel
Show Explanation
Explanation:
How issues are constructed is a cornerstone concept in Framing Theory.
Q.
Which communication model/theory is best associated with the concept of 'Pre-activating concepts'? (Q192)
Schramm's Model
Shannon-Weaver Model
Priming Theory
Lasswell's Model
Show Explanation
Explanation:
Priming Theory proposed by Liyengar and Kinder focuses on Influencing evaluation criteria.
Q.
Who among the following scholars developed or popularized the 'Diffusion of Innovations'? (Q193)
Claude Shannon and Warren Weaver
Everett Rogers
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
Everett Rogers formulated Diffusion of Innovations, which emphasizes Adopter categories.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Hypodermic Needle Theory'? (Q194)
5 Ws Paradigm
Mathematical Model
Direct and powerful effect
Field of Experience
Show Explanation
Explanation:
Hypodermic Needle Theory specifically explains Magic Bullet concept.
Q.
Which key concept or empirical study is directly linked to 'Social Learning Theory'? (Q195)
Technical noise in channel
Bobo doll experiment
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Bobo doll experiment is a cornerstone concept in Social Learning Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mathematical Model'? (Q196)
Lasswell's Model
Berlo's SMCR Model
Schramm's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Shannon-Weaver Model proposed by Claude Shannon and Warren Weaver focuses on Technical noise in channel.
Q.
Who among the following scholars developed or popularized the 'Lasswell's Model'? (Q197)
Harold Lasswell
David Berlo
Wilbur Schramm
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Harold Lasswell formulated Lasswell's Model, which emphasizes 5 Ws Paradigm.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Schramm's Model'? (Q198)
5 Ws Paradigm
Mathematical Model
Field of Experience
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Schramm's Model specifically explains Overlap of encoder/decoder experience.
Q.
Which key concept or empirical study is directly linked to 'Berlo's SMCR Model'? (Q199)
Linear communication flow
Overlap of encoder/decoder experience
Technical noise in channel
Interpersonal and behavioral factors
Show Explanation
Explanation:
Interpersonal and behavioral factors is a cornerstone concept in Berlo's SMCR Model.
Q.
Which communication model/theory is best associated with the concept of 'Media sets public agenda'? (Q200)
Lasswell's Model
Agenda-Setting Theory
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Agenda-Setting Theory proposed by McCombs and Shaw focuses on Chapel Hill study (1968).
Q.
Who among the following scholars developed or popularized the 'Gatekeeping Theory'? (Q201)
Wilbur Schramm
Claude Shannon and Warren Weaver
Harold Lasswell
Kurt Lewin / David Manning White
Show Explanation
Explanation:
Kurt Lewin / David Manning White formulated Gatekeeping Theory, which emphasizes Information filtering.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Cultivation Theory'? (Q202)
Mean World Syndrome
Mathematical Model
Field of Experience
5 Ws Paradigm
Show Explanation
Explanation:
Cultivation Theory specifically explains Long-term television exposure.
Q.
Which key concept or empirical study is directly linked to 'Spiral of Silence'? (Q203)
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Conformity to public opinion
Show Explanation
Explanation:
Conformity to public opinion is a cornerstone concept in Spiral of Silence.
Q.
Which communication model/theory is best associated with the concept of 'Active audience theory'? (Q204)
Schramm's Model
Uses and Gratification
Shannon-Weaver Model
Lasswell's Model
Show Explanation
Explanation:
Uses and Gratification proposed by Katz, Blumler, and Gurevitch focuses on Audience media consumption motives.
Q.
Who among the following scholars developed or popularized the 'Two-Step Flow Theory'? (Q205)
Paul Lazarsfeld and Elihu Katz
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
Show Explanation
Explanation:
Paul Lazarsfeld and Elihu Katz formulated Two-Step Flow Theory, which emphasizes Opinion Leaders.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Framing Theory'? (Q206)
5 Ws Paradigm
Mathematical Model
Field of Experience
Media presentation angle
Show Explanation
Explanation:
Framing Theory specifically explains How issues are constructed.
Q.
Which key concept or empirical study is directly linked to 'Priming Theory'? (Q207)
Influencing evaluation criteria
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Influencing evaluation criteria is a cornerstone concept in Priming Theory.
Q.
Which communication model/theory is best associated with the concept of 'Adopter categories'? (Q208)
Schramm's Model
Shannon-Weaver Model
Lasswell's Model
Diffusion of Innovations
Show Explanation
Explanation:
Diffusion of Innovations proposed by Everett Rogers focuses on Innovators, Early Adopters, Laggards.
Q.
Who among the following scholars developed or popularized the 'Hypodermic Needle Theory'? (Q209)
Frankfurt School / Early Theorists
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Frankfurt School / Early Theorists formulated Hypodermic Needle Theory, which emphasizes Direct and powerful effect.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Social Learning Theory'? (Q210)
Mathematical Model
5 Ws Paradigm
Field of Experience
Observation and imitation
Show Explanation
Explanation:
Social Learning Theory specifically explains Bobo doll experiment.
Q.
Which key concept or empirical study is directly linked to 'Shannon-Weaver Model'? (Q211)
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
Technical noise in channel is a cornerstone concept in Shannon-Weaver Model.
Q.
Which communication model/theory is best associated with the concept of '5 Ws Paradigm'? (Q212)
Schramm's Model
Shannon-Weaver Model
Berlo's SMCR Model
Lasswell's Model
Show Explanation
Explanation:
Lasswell's Model proposed by Harold Lasswell focuses on Linear communication flow.
Q.
Who among the following scholars developed or popularized the 'Schramm's Model'? (Q213)
Wilbur Schramm
Harold Lasswell
David Berlo
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Wilbur Schramm formulated Schramm's Model, which emphasizes Field of Experience.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Berlo's SMCR Model'? (Q214)
Source-Message-Channel-Receiver
5 Ws Paradigm
Field of Experience
Mathematical Model
Show Explanation
Explanation:
Berlo's SMCR Model specifically explains Interpersonal and behavioral factors.
Q.
Which key concept or empirical study is directly linked to 'Agenda-Setting Theory'? (Q215)
Linear communication flow
Chapel Hill study (1968)
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Chapel Hill study (1968) is a cornerstone concept in Agenda-Setting Theory.
Q.
Which communication model/theory is best associated with the concept of 'Information filtering'? (Q216)
Shannon-Weaver Model
Lasswell's Model
Gatekeeping Theory
Schramm's Model
Show Explanation
Explanation:
Gatekeeping Theory proposed by Kurt Lewin / David Manning White focuses on Selection of news items.
Q.
Who among the following scholars developed or popularized the 'Cultivation Theory'? (Q217)
Wilbur Schramm
Claude Shannon and Warren Weaver
Harold Lasswell
George Gerbner
Show Explanation
Explanation:
George Gerbner formulated Cultivation Theory, which emphasizes Mean World Syndrome.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Spiral of Silence'? (Q218)
5 Ws Paradigm
Fear of isolation
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Spiral of Silence specifically explains Conformity to public opinion.
Q.
Which key concept or empirical study is directly linked to 'Uses and Gratification'? (Q219)
Audience media consumption motives
Linear communication flow
Overlap of encoder/decoder experience
Technical noise in channel
Show Explanation
Explanation:
Audience media consumption motives is a cornerstone concept in Uses and Gratification.
Q.
Which communication model/theory is best associated with the concept of 'Opinion Leaders'? (Q220)
Shannon-Weaver Model
Two-Step Flow Theory
Schramm's Model
Lasswell's Model
Show Explanation
Explanation:
Two-Step Flow Theory proposed by Paul Lazarsfeld and Elihu Katz focuses on Erie County voting study.
Q.
Who among the following scholars developed or popularized the 'Framing Theory'? (Q221)
Harold Lasswell
Claude Shannon and Warren Weaver
Erving Goffman
Wilbur Schramm
Show Explanation
Explanation:
Erving Goffman formulated Framing Theory, which emphasizes Media presentation angle.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Priming Theory'? (Q222)
Pre-activating concepts
Mathematical Model
Field of Experience
5 Ws Paradigm
Show Explanation
Explanation:
Priming Theory specifically explains Influencing evaluation criteria.
Q.
Which key concept or empirical study is directly linked to 'Diffusion of Innovations'? (Q223)
Innovators, Early Adopters, Laggards
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Innovators, Early Adopters, Laggards is a cornerstone concept in Diffusion of Innovations.
Q.
Which communication model/theory is best associated with the concept of 'Direct and powerful effect'? (Q224)
Shannon-Weaver Model
Schramm's Model
Hypodermic Needle Theory
Lasswell's Model
Show Explanation
Explanation:
Hypodermic Needle Theory proposed by Frankfurt School / Early Theorists focuses on Magic Bullet concept.
Q.
Who among the following scholars developed or popularized the 'Social Learning Theory'? (Q225)
Albert Bandura
Harold Lasswell
Wilbur Schramm
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Albert Bandura formulated Social Learning Theory, which emphasizes Observation and imitation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Shannon-Weaver Model'? (Q226)
Field of Experience
Mathematical Model
5 Ws Paradigm
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Shannon-Weaver Model specifically explains Technical noise in channel.
Q.
Which key concept or empirical study is directly linked to 'Lasswell's Model'? (Q227)
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Interpersonal and behavioral factors
Show Explanation
Explanation:
Linear communication flow is a cornerstone concept in Lasswell's Model.
Q.
Which communication model/theory is best associated with the concept of 'Field of Experience'? (Q228)
Shannon-Weaver Model
Lasswell's Model
Berlo's SMCR Model
Schramm's Model
Show Explanation
Explanation:
Schramm's Model proposed by Wilbur Schramm focuses on Overlap of encoder/decoder experience.
Q.
Who among the following scholars developed or popularized the 'Berlo's SMCR Model'? (Q229)
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
Harold Lasswell
Show Explanation
Explanation:
David Berlo formulated Berlo's SMCR Model, which emphasizes Source-Message-Channel-Receiver.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Agenda-Setting Theory'? (Q230)
Mathematical Model
Media sets public agenda
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Agenda-Setting Theory specifically explains Chapel Hill study (1968).
Q.
Which key concept or empirical study is directly linked to 'Gatekeeping Theory'? (Q231)
Technical noise in channel
Selection of news items
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Selection of news items is a cornerstone concept in Gatekeeping Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mean World Syndrome'? (Q232)
Lasswell's Model
Shannon-Weaver Model
Cultivation Theory
Schramm's Model
Show Explanation
Explanation:
Cultivation Theory proposed by George Gerbner focuses on Long-term television exposure.
Q.
Who among the following scholars developed or popularized the 'Spiral of Silence'? (Q233)
Elisabeth Noelle-Neumann
Wilbur Schramm
Harold Lasswell
Claude Shannon and Warren Weaver
Show Explanation
Explanation:
Elisabeth Noelle-Neumann formulated Spiral of Silence, which emphasizes Fear of isolation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Uses and Gratification'? (Q234)
Active audience theory
Field of Experience
5 Ws Paradigm
Mathematical Model
Show Explanation
Explanation:
Uses and Gratification specifically explains Audience media consumption motives.
Q.
Which key concept or empirical study is directly linked to 'Two-Step Flow Theory'? (Q235)
Erie County voting study
Linear communication flow
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Erie County voting study is a cornerstone concept in Two-Step Flow Theory.
Q.
Which communication model/theory is best associated with the concept of 'Media presentation angle'? (Q236)
Schramm's Model
Framing Theory
Lasswell's Model
Shannon-Weaver Model
Show Explanation
Explanation:
Framing Theory proposed by Erving Goffman focuses on How issues are constructed.
Q.
Who among the following scholars developed or popularized the 'Priming Theory'? (Q237)
Claude Shannon and Warren Weaver
Liyengar and Kinder
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Liyengar and Kinder formulated Priming Theory, which emphasizes Pre-activating concepts.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Diffusion of Innovations'? (Q238)
Adopter categories
5 Ws Paradigm
Field of Experience
Mathematical Model
Show Explanation
Explanation:
Diffusion of Innovations specifically explains Innovators, Early Adopters, Laggards.
Q.
Which key concept or empirical study is directly linked to 'Hypodermic Needle Theory'? (Q239)
Linear communication flow
Magic Bullet concept
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Magic Bullet concept is a cornerstone concept in Hypodermic Needle Theory.
Q.
Which communication model/theory is best associated with the concept of 'Observation and imitation'? (Q240)
Social Learning Theory
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Show Explanation
Explanation:
Social Learning Theory proposed by Albert Bandura focuses on Bobo doll experiment.
Q.
Who among the following scholars developed or popularized the 'Shannon-Weaver Model'? (Q241)
Harold Lasswell
David Berlo
Claude Shannon and Warren Weaver
Wilbur Schramm
Show Explanation
Explanation:
Claude Shannon and Warren Weaver formulated Shannon-Weaver Model, which emphasizes Mathematical Model.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Lasswell's Model'? (Q242)
5 Ws Paradigm
Field of Experience
Mathematical Model
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Lasswell's Model specifically explains Linear communication flow.
Q.
Which key concept or empirical study is directly linked to 'Schramm's Model'? (Q243)
Overlap of encoder/decoder experience
Linear communication flow
Interpersonal and behavioral factors
Technical noise in channel
Show Explanation
Explanation:
Overlap of encoder/decoder experience is a cornerstone concept in Schramm's Model.
Q.
Which communication model/theory is best associated with the concept of 'Source-Message-Channel-Receiver'? (Q244)
Shannon-Weaver Model
Lasswell's Model
Berlo's SMCR Model
Schramm's Model
Show Explanation
Explanation:
Berlo's SMCR Model proposed by David Berlo focuses on Interpersonal and behavioral factors.
Q.
Who among the following scholars developed or popularized the 'Agenda-Setting Theory'? (Q245)
Wilbur Schramm
McCombs and Shaw
Claude Shannon and Warren Weaver
Harold Lasswell
Show Explanation
Explanation:
McCombs and Shaw formulated Agenda-Setting Theory, which emphasizes Media sets public agenda.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Gatekeeping Theory'? (Q246)
Mathematical Model
Information filtering
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Gatekeeping Theory specifically explains Selection of news items.
Q.
Which key concept or empirical study is directly linked to 'Cultivation Theory'? (Q247)
Long-term television exposure
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Long-term television exposure is a cornerstone concept in Cultivation Theory.
Q.
Which communication model/theory is best associated with the concept of 'Fear of isolation'? (Q248)
Lasswell's Model
Schramm's Model
Spiral of Silence
Shannon-Weaver Model
Show Explanation
Explanation:
Spiral of Silence proposed by Elisabeth Noelle-Neumann focuses on Conformity to public opinion.
Q.
Who among the following scholars developed or popularized the 'Uses and Gratification'? (Q249)
Katz, Blumler, and Gurevitch
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
Katz, Blumler, and Gurevitch formulated Uses and Gratification, which emphasizes Active audience theory.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Two-Step Flow Theory'? (Q250)
Opinion Leaders
Mathematical Model
Field of Experience
5 Ws Paradigm
Show Explanation
Explanation:
Two-Step Flow Theory specifically explains Erie County voting study.
Q.
Which key concept or empirical study is directly linked to 'Framing Theory'? (Q251)
How issues are constructed
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
How issues are constructed is a cornerstone concept in Framing Theory.
Q.
Which communication model/theory is best associated with the concept of 'Pre-activating concepts'? (Q252)
Priming Theory
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Show Explanation
Explanation:
Priming Theory proposed by Liyengar and Kinder focuses on Influencing evaluation criteria.
Q.
Who among the following scholars developed or popularized the 'Diffusion of Innovations'? (Q253)
Claude Shannon and Warren Weaver
Everett Rogers
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
Everett Rogers formulated Diffusion of Innovations, which emphasizes Adopter categories.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Hypodermic Needle Theory'? (Q254)
Field of Experience
Mathematical Model
Direct and powerful effect
5 Ws Paradigm
Show Explanation
Explanation:
Hypodermic Needle Theory specifically explains Magic Bullet concept.
Q.
Which key concept or empirical study is directly linked to 'Social Learning Theory'? (Q255)
Overlap of encoder/decoder experience
Bobo doll experiment
Technical noise in channel
Linear communication flow
Show Explanation
Explanation:
Bobo doll experiment is a cornerstone concept in Social Learning Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mathematical Model'? (Q256)
Shannon-Weaver Model
Berlo's SMCR Model
Lasswell's Model
Schramm's Model
Show Explanation
Explanation:
Shannon-Weaver Model proposed by Claude Shannon and Warren Weaver focuses on Technical noise in channel.
Q.
Who among the following scholars developed or popularized the 'Lasswell's Model'? (Q257)
David Berlo
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
Show Explanation
Explanation:
Harold Lasswell formulated Lasswell's Model, which emphasizes 5 Ws Paradigm.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Schramm's Model'? (Q258)
Source-Message-Channel-Receiver
Mathematical Model
5 Ws Paradigm
Field of Experience
Show Explanation
Explanation:
Schramm's Model specifically explains Overlap of encoder/decoder experience.
Q.
Which key concept or empirical study is directly linked to 'Berlo's SMCR Model'? (Q259)
Interpersonal and behavioral factors
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Interpersonal and behavioral factors is a cornerstone concept in Berlo's SMCR Model.
Q.
Which communication model/theory is best associated with the concept of 'Media sets public agenda'? (Q260)
Lasswell's Model
Agenda-Setting Theory
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Agenda-Setting Theory proposed by McCombs and Shaw focuses on Chapel Hill study (1968).
Q.
Who among the following scholars developed or popularized the 'Gatekeeping Theory'? (Q261)
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Kurt Lewin / David Manning White
Show Explanation
Explanation:
Kurt Lewin / David Manning White formulated Gatekeeping Theory, which emphasizes Information filtering.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Cultivation Theory'? (Q262)
Mathematical Model
5 Ws Paradigm
Mean World Syndrome
Field of Experience
Show Explanation
Explanation:
Cultivation Theory specifically explains Long-term television exposure.
Q.
Which key concept or empirical study is directly linked to 'Spiral of Silence'? (Q263)
Linear communication flow
Conformity to public opinion
Technical noise in channel
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Conformity to public opinion is a cornerstone concept in Spiral of Silence.
Q.
Which communication model/theory is best associated with the concept of 'Active audience theory'? (Q264)
Uses and Gratification
Lasswell's Model
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Uses and Gratification proposed by Katz, Blumler, and Gurevitch focuses on Audience media consumption motives.
Q.
Who among the following scholars developed or popularized the 'Two-Step Flow Theory'? (Q265)
Paul Lazarsfeld and Elihu Katz
Claude Shannon and Warren Weaver
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Paul Lazarsfeld and Elihu Katz formulated Two-Step Flow Theory, which emphasizes Opinion Leaders.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Framing Theory'? (Q266)
Mathematical Model
Field of Experience
5 Ws Paradigm
Media presentation angle
Show Explanation
Explanation:
Framing Theory specifically explains How issues are constructed.
Q.
Which key concept or empirical study is directly linked to 'Priming Theory'? (Q267)
Influencing evaluation criteria
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Influencing evaluation criteria is a cornerstone concept in Priming Theory.
Q.
Which communication model/theory is best associated with the concept of 'Adopter categories'? (Q268)
Lasswell's Model
Diffusion of Innovations
Shannon-Weaver Model
Schramm's Model
Show Explanation
Explanation:
Diffusion of Innovations proposed by Everett Rogers focuses on Innovators, Early Adopters, Laggards.
Q.
Who among the following scholars developed or popularized the 'Hypodermic Needle Theory'? (Q269)
Frankfurt School / Early Theorists
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
Show Explanation
Explanation:
Frankfurt School / Early Theorists formulated Hypodermic Needle Theory, which emphasizes Direct and powerful effect.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Social Learning Theory'? (Q270)
Mathematical Model
Field of Experience
5 Ws Paradigm
Observation and imitation
Show Explanation
Explanation:
Social Learning Theory specifically explains Bobo doll experiment.
Q.
Which key concept or empirical study is directly linked to 'Shannon-Weaver Model'? (Q271)
Overlap of encoder/decoder experience
Technical noise in channel
Interpersonal and behavioral factors
Linear communication flow
Show Explanation
Explanation:
Technical noise in channel is a cornerstone concept in Shannon-Weaver Model.
Q.
Which communication model/theory is best associated with the concept of '5 Ws Paradigm'? (Q272)
Berlo's SMCR Model
Schramm's Model
Shannon-Weaver Model
Lasswell's Model
Show Explanation
Explanation:
Lasswell's Model proposed by Harold Lasswell focuses on Linear communication flow.
Q.
Who among the following scholars developed or popularized the 'Schramm's Model'? (Q273)
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
David Berlo
Show Explanation
Explanation:
Wilbur Schramm formulated Schramm's Model, which emphasizes Field of Experience.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Berlo's SMCR Model'? (Q274)
5 Ws Paradigm
Field of Experience
Mathematical Model
Source-Message-Channel-Receiver
Show Explanation
Explanation:
Berlo's SMCR Model specifically explains Interpersonal and behavioral factors.
Q.
Which key concept or empirical study is directly linked to 'Agenda-Setting Theory'? (Q275)
Chapel Hill study (1968)
Technical noise in channel
Overlap of encoder/decoder experience
Linear communication flow
Show Explanation
Explanation:
Chapel Hill study (1968) is a cornerstone concept in Agenda-Setting Theory.
Q.
Which communication model/theory is best associated with the concept of 'Information filtering'? (Q276)
Schramm's Model
Shannon-Weaver Model
Gatekeeping Theory
Lasswell's Model
Show Explanation
Explanation:
Gatekeeping Theory proposed by Kurt Lewin / David Manning White focuses on Selection of news items.
Q.
Who among the following scholars developed or popularized the 'Cultivation Theory'? (Q277)
George Gerbner
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
Show Explanation
Explanation:
George Gerbner formulated Cultivation Theory, which emphasizes Mean World Syndrome.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Spiral of Silence'? (Q278)
Fear of isolation
Field of Experience
Mathematical Model
5 Ws Paradigm
Show Explanation
Explanation:
Spiral of Silence specifically explains Conformity to public opinion.
Q.
Which key concept or empirical study is directly linked to 'Uses and Gratification'? (Q279)
Audience media consumption motives
Overlap of encoder/decoder experience
Linear communication flow
Technical noise in channel
Show Explanation
Explanation:
Audience media consumption motives is a cornerstone concept in Uses and Gratification.
Q.
Which communication model/theory is best associated with the concept of 'Opinion Leaders'? (Q280)
Shannon-Weaver Model
Lasswell's Model
Two-Step Flow Theory
Schramm's Model
Show Explanation
Explanation:
Two-Step Flow Theory proposed by Paul Lazarsfeld and Elihu Katz focuses on Erie County voting study.
Q.
Who among the following scholars developed or popularized the 'Framing Theory'? (Q281)
Erving Goffman
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
Show Explanation
Explanation:
Erving Goffman formulated Framing Theory, which emphasizes Media presentation angle.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Priming Theory'? (Q282)
5 Ws Paradigm
Pre-activating concepts
Mathematical Model
Field of Experience
Show Explanation
Explanation:
Priming Theory specifically explains Influencing evaluation criteria.
Q.
Which key concept or empirical study is directly linked to 'Diffusion of Innovations'? (Q283)
Innovators, Early Adopters, Laggards
Technical noise in channel
Linear communication flow
Overlap of encoder/decoder experience
Show Explanation
Explanation:
Innovators, Early Adopters, Laggards is a cornerstone concept in Diffusion of Innovations.
Q.
Which communication model/theory is best associated with the concept of 'Direct and powerful effect'? (Q284)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Hypodermic Needle Theory
Show Explanation
Explanation:
Hypodermic Needle Theory proposed by Frankfurt School / Early Theorists focuses on Magic Bullet concept.
Q.
Who among the following scholars developed or popularized the 'Social Learning Theory'? (Q285)
Claude Shannon and Warren Weaver
Albert Bandura
Wilbur Schramm
Harold Lasswell
Show Explanation
Explanation:
Albert Bandura formulated Social Learning Theory, which emphasizes Observation and imitation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Shannon-Weaver Model'? (Q286)
Source-Message-Channel-Receiver
Mathematical Model
Field of Experience
5 Ws Paradigm
Show Explanation
Explanation:
Shannon-Weaver Model specifically explains Technical noise in channel.
Q.
Which key concept or empirical study is directly linked to 'Lasswell's Model'? (Q287)
Overlap of encoder/decoder experience
Interpersonal and behavioral factors
Linear communication flow
Technical noise in channel
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Explanation:
Linear communication flow is a cornerstone concept in Lasswell's Model.
Q.
Which communication model/theory is best associated with the concept of 'Field of Experience'? (Q288)
Schramm's Model
Shannon-Weaver Model
Lasswell's Model
Berlo's SMCR Model
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Explanation:
Schramm's Model proposed by Wilbur Schramm focuses on Overlap of encoder/decoder experience.
Q.
Who among the following scholars developed or popularized the 'Berlo's SMCR Model'? (Q289)
Harold Lasswell
Wilbur Schramm
Claude Shannon and Warren Weaver
David Berlo
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Explanation:
David Berlo formulated Berlo's SMCR Model, which emphasizes Source-Message-Channel-Receiver.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Agenda-Setting Theory'? (Q290)
Field of Experience
Media sets public agenda
Mathematical Model
5 Ws Paradigm
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Explanation:
Agenda-Setting Theory specifically explains Chapel Hill study (1968).
Q.
Which key concept or empirical study is directly linked to 'Gatekeeping Theory'? (Q291)
Technical noise in channel
Linear communication flow
Overlap of encoder/decoder experience
Selection of news items
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Explanation:
Selection of news items is a cornerstone concept in Gatekeeping Theory.
Q.
Which communication model/theory is best associated with the concept of 'Mean World Syndrome'? (Q292)
Shannon-Weaver Model
Schramm's Model
Lasswell's Model
Cultivation Theory
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Explanation:
Cultivation Theory proposed by George Gerbner focuses on Long-term television exposure.
Q.
Who among the following scholars developed or popularized the 'Spiral of Silence'? (Q293)
Claude Shannon and Warren Weaver
Wilbur Schramm
Elisabeth Noelle-Neumann
Harold Lasswell
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Explanation:
Elisabeth Noelle-Neumann formulated Spiral of Silence, which emphasizes Fear of isolation.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Uses and Gratification'? (Q294)
Mathematical Model
Field of Experience
Active audience theory
5 Ws Paradigm
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Explanation:
Uses and Gratification specifically explains Audience media consumption motives.
Q.
Which key concept or empirical study is directly linked to 'Two-Step Flow Theory'? (Q295)
Erie County voting study
Technical noise in channel
Linear communication flow
Overlap of encoder/decoder experience
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Explanation:
Erie County voting study is a cornerstone concept in Two-Step Flow Theory.
Q.
Which communication model/theory is best associated with the concept of 'Media presentation angle'? (Q296)
Lasswell's Model
Framing Theory
Shannon-Weaver Model
Schramm's Model
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Explanation:
Framing Theory proposed by Erving Goffman focuses on How issues are constructed.
Q.
Who among the following scholars developed or popularized the 'Priming Theory'? (Q297)
Liyengar and Kinder
Harold Lasswell
Claude Shannon and Warren Weaver
Wilbur Schramm
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Explanation:
Liyengar and Kinder formulated Priming Theory, which emphasizes Pre-activating concepts.
Q.
In the context of Mass Communication theory, what is the primary focus of 'Diffusion of Innovations'? (Q298)
Mathematical Model
Adopter categories
5 Ws Paradigm
Field of Experience
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Explanation:
Diffusion of Innovations specifically explains Innovators, Early Adopters, Laggards.
Q.
Which key concept or empirical study is directly linked to 'Hypodermic Needle Theory'? (Q299)
Technical noise in channel
Linear communication flow
Magic Bullet concept
Overlap of encoder/decoder experience
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Explanation:
Magic Bullet concept is a cornerstone concept in Hypodermic Needle Theory.
Q.
Which communication model/theory is best associated with the concept of 'Observation and imitation'? (Q300)
Shannon-Weaver Model
Social Learning Theory
Schramm's Model
Lasswell's Model
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Explanation:
Social Learning Theory proposed by Albert Bandura focuses on Bobo doll experiment.